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Want vs. Need – Which is Right for Successful Consulting Firms?

Want vs. Need – Which is Right for Successful Consulting Firms?

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Ideally, your clients know what they Need and they Want your consulting firm to address their issue. But when your prospect's Wants and Needs are misaligned, then follow the L.I.F.T. approach outlined in this podcast episode. Visit the original article https://www.davidafields.com/want-vs-need-which-is-right-for-successful-consulting-firms and leave your comments.

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