In this episode, the panel is joined by Eric Gray (Guest)  - Senior Director of Content & Innovation at Universal Parks & Resorts. Tune in as they delve into the latest marketing news and trends, providing valuable insights and analysis for marketers aiming to stay ahead of the curve. The panel discusses WPP's expansion of influencer marketing through the acquisition of Goat and Obviously, examining the implications for marketers and the industry as a whole.

They also explore Coca-Cola's innovative AI art initiative "Create Real Magic," which leverages OpenAI's GPT-4 and DALL-E to enable users to generate unique, Coke-inspired art. The panel considers the potential impact of the democratization of Coca-Cola's advertising assets.

Furthermore, the panel delves into the distinctions between audience and community in marketing, highlighting the importance of investing in both for a well-rounded marketing strategy. They discuss leveraging platforms that encourage two-way conversations, creating unique experiences, and allowing communities autonomy to foster trust and authenticity.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here]

(00:00) - Teaser

(00:49) - Intro

(03:00) - Stories Introduction

(03:24) - AMP Community

(03:55) - Story #1 - WPP' Goat & Obviously Acquisitions

(04:35) - Sub Story (WPP)

(13:25) - Story #2 - Coke’s AI Art

(23:04) - Story #3 - Audience v/s Community

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. In this week’s episode, the panel is joined by guest Eric Gray, Senior Director of Content & Innovation at Universal Parks & Resorts. 

Watch the video version of this Podcast on YouTube.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.