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WHERE BRAINS MEET BEAUTY

WHERE BRAINS MEET BEAUTY

By: Jodi Katz
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The beauty industry's top talent share their wisdom, advice and authenticity with our WHERE BRAINS MEET BEAUTY™ listeners. Topics include: work/life balance, how to hustle and how to handle challenges - all discussed with great honesty and humor. Conversations humanizing the beauty exec experience. Hosted by Jodi Katz, Founder and Creative Director of Base Beauty Creative Agency. New episodes launch every other Wednesday - follow us to get alerts! Episodes can be found on all streaming platforms and our website www.wherebrainsmeetbeauty.com Follow us on LinkedIn @JodiKatz and @BaseBeautyCreativeAgency for announcements, BTS, and more! For inquiries about the show, please email Natasha@basebeauty.com.Copyright 2025 WHERE BRAINS MEET BEAUTY Art Career Success Economics Leadership Management & Leadership
Episodes
  • Episode 288 - Lisa Rossmann & Bryan Appio - Water Cooler Wisdom: Hydration, Hustle & Honesty
    Jul 16 2025

    In this high-energy finale of our Health Compass: Navigating Careers in Wellness theme, host Jodi Katz welcomes Lisa Rossmann, Chief Concept Officer at Hand & Stone Spa and Bryan Appio, CEO of Drywater for a dynamic conversation about leadership, career pivots, and hydration.

    Lisa shares her journey from aspiring spy to beauty industry executive, while Bryan reflects on early entrepreneurial ventures and a drive to succeed shaped by his upbringing. Together, they explore what it takes to lead with empathy, build trust, and focus on internal excellence rather than external competition.

    Both Lisa and Bryan have learned to tune out the noise. In industries where competition is fierce and trends evolve daily, they’re not chasing comparisons—they’re doubling down on clarity. Instead of reacting to what other brands are doing, they focus on what truly matters: building strong teams, creating meaningful products and experiences, and staying aligned with their values.

    Their stories are proof that leadership today looks different than it did even a decade ago. It’s not about titles or traditional benchmarks—it’s about showing up with vision and the willingness to do things differently.

    The episode wraps with a fun and insightful hydration quiz, revealing surprising truths about water, wellness, and skin health. Whether you're a beauty industry insider or a leadership junkie, this episode is a masterclass in resilience, authenticity, and staying hydrated - inside and out. Tune in and drink it all in literally and figuratively. Check out more info on both companies at Handandstone.com and Drywater.com.

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    49 mins
  • Episode 287 - Dr. David Kim & Vicente Vasquez - Beyond the Label: How Branding, Behavior, and Belief Shape Our Everyday Rituals
    Jul 2 2025

    Preventative care meets powerful branding in this electric conversation with Dr. David Kim, board-certified dermatologist and founder of Lightsaver and Vicente Vasquez, Global Senior Brand Design Manager at Colgate-Palmolive.

    We explore the emotional and behavioral roots of beauty rituals — and what it really takes to shift them. From daily sunscreen to oral care routines, they reveal why so many people know what to do, but still don’t follow through.

    Vicente brings a sharp creative lens, shaped by a lifelong love of mixtapes, theater, and storytelling. That background fuels the emotional resonance behind the design work he now leads for one of the world’s biggest personal care brands.

    Dr. Kim shares the kind of insights that make you rethink your own habits — like why most people skip sunscreen (even when they have it), and how products feel, tone, and texture could be the key to long-term skin health. His take on beauty as preventative care is both science-based and deeply human.

    Together, they explore what makes a brand unforgettable, how to navigate creative critique, why timelessness beats trend-chasing — and yes, the best egg sandwich ever eaten during an interview.

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    37 mins
  • Episode 286 - Liz Josefsberg & Sarah Pesce share a mission: to help people move from sick care to well care
    Jun 18 2025

    Host Jodi Katz sat down with two women at the forefront of redefining health care as we know it: Liz Josefsberg, Founder & CEO of Target 100 Inc and Sarah Pesce, COO of stealth-mode wellness startup Radence.

    Despite wildly different paths—Liz went from Broadway star to Weight Watchers executive, while Sarah pivoted from nurse practitioner to health-tech builder—both share a mission: to help people move from “sick care” to well care.

    Liz's early career was center stage—literally. She spent years performing in Showboat and Les Misérables, all while privately battling weight fluctuations. That struggle led her to Weight Watchers, first as a member, then as a team member, and ultimately as their Director of Brand Advocacy. She helped build programs, consulted for the CEO, and guided celebrities like Jennifer Hudson and Charles Barkley through their own wellness transformations.

    But Liz wanted more than just the Weight Watchers playbook. She authored Target 100, a behavioral weight loss book that evolved into an app platform connecting hydration tracking, biometrics, and movement. Her mission? To give people a simple, evidence-based way to understand their bodies—and stay in the game without guilt or shame.

    Sarah began in cardiology, treating patients already facing chronic illness. It didn’t sit right. She saw an opportunity to move upstream—to build better systems for prevention. That led her to advanced degrees, hospital innovation work, and eventually to launching wellness labs that deliver “digital twins” of users through biomarker testing, wearables, and environmental data.

    Now, at Radence, Sarah’s team is developing a member-based preventative screening experience backed by a powerhouse science team. Her focus? Making cutting-edge longevity care accessible, personalized, and understandable—without needing an advanced medical degree to interpret your own labs.

    Liz and Sarah agreed on nearly everything: that bio-data is only helpful if it’s explained clearly. That technology is outpacing consumer understanding. That shame is a sales tool used too often—and that emotional support is what most health programs are missing. Whether it’s using AI to build “Liz in your pocket” or designing a membership that meets people where they are, their north star is clarity, context, and compassion.

    As Liz put it: “No woman has ever come to me and said she doesn’t know an apple is better than a Snickers. The problem isn’t information. It’s behavior—and how we stay in the game.”

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    49 mins

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