Stop chasing the algorithm and start building a business. In this exclusive interview from the 1 Billion Followers Summit 2026 in Dubai, Gracie Schram (Head of Creators at Epidemic Sound) reveals the blueprint for long-term creator success.

Gracie has seen the creator economy evolve from its infancy to a global powerhouse. Drawing on her experience as a singer-songwriter and a tech executive, she shares why the most successful creators—like Ali Abdaal, the Sidemen, and Ryan Trahan—treat their content as just one part of a much larger ecosystem.

In this video, you will learn:

- The "Jock vs. Nerd" Creator: Which lane are you in, and how does it change your business model?
- Sustainable Monetization: Why affiliate programs and passive revenue streams are the secret to surviving the "survival stage."
- The Art of the Pivot: How creators like Ollie White and Mike Win have maintained relevance for over a decade.
- Sonic Branding: Why the way your content sounds is just as important as how it looks.
- Beating Burnout: Advice on maintaining mental health in a 24/7 industry that never stops demanding more.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

Visit website: www.visionvoices.me

Recorded at the MENA Digital Awards and Digital Media Forum, this episode explores where the media industry is truly heading — beyond platforms, algorithms, and short-term metrics.

Our guest, Nisrine Ghazal, Vice President of Digital Media at Rotana Media Services Holding, shares a powerful perspective on the shift from broadcast to borderless media, and challenges the idea that television is no longer relevant in the age of creators, YouTube, and AI.

In this conversation, we discuss:

- Why TV still plays a vital cultural and societal role
- The difference between lean-back broadcast experiences and lean-forward digital consumption
- How Ramadan campaigns create shared emotional moments across platforms
- The responsibility of broadcasters in an era of misinformation
- Where AI fits into media workflows — and where human creativity still leads
- Why authenticity and cultural relevance matter more than pure optimization

This episode is for media leaders, agencies, creators, and brands navigating a fragmented attention economy while striving to build meaningful, trusted, and culturally relevant content.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

*****************************************************

Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast

Visit website: www.visionvoices.me

Are attention spans really getting shorter — or are we just misunderstanding how people consume content today?

In this conversation, we break down the attention span myth with Yash Murthy, Executive Director of Strategy & Social at Create Group, recorded live during a MENA Digital Awards and Digital Media Forum podcast popup studio.

We talk about why “short attention spans” became the default explanation for underperforming content, where that narrative came from, and why it doesn’t hold up in a world of binge-watching, long-form podcasts, niche creators, and interest-driven algorithms.

This episode explores:

- How choice, relevance, and algorithms changed the way people engage

- The shift from mass reach to niche communities and focused fandoms
- Short-form vs long-form content (and why both can work)
- What brands, creators, and businesses get wrong about attention
- How creators actually build trust, depth, and monetisation over time

If you work in digital media, marketing, branding, content creation, social media, podcasting, or B2B marketing — this conversation will challenge how you think about attention, relevance, and audience behaviour in 2025 and beyond.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

*****************************************************

Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast
#attentionspan #attentionspanmyth #digitalmedia #contentstrategy #socialmedia #audiencebehavior #creatoreconomy #contentmarketing #brandbuilding #longformcontent #shortformcontent #mediatrends #youtubecreators #marketinginsights #mena

Visit website: www.visionvoices.me