What does it take to lead in marketing, find your voice, and succeed as a woman in business in the MENA region?

In the new episode of Vision Voices, Lara welcomes Heba Sayed, marketing leader with 20+ years of experience across IBM, LogRhythm, and the broader tech landscape in the Middle East.

Heba shares her journey from being a quiet contributor in Egypt to becoming a public speaker, thought leader, and Head of Marketing and Communications in a fast-moving, male-dominated industry.

From navigating internal doubts to advocating for women’s voices on public stages, Heba opens up about the real challenges — and rewards — of speaking up and showing up.

🔍 In this episode, we cover:

- How to grow a marketing career in MENA
- What it means to build your personal brand as a woman in tech
- The rise of AI and how it's transforming marketing and content
- The evolving role of agencies, content, and customer voice in B2B marketing
- How to turn rejection into win

Whether you're a marketer, tech leader, or woman navigating your professional path — this conversation is your reminder to find your voice, take up space, and lead with purpose.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

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Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #womenintech #marketingleadership #menaregion #personalbranding #techcareers #womeninbusiness #middleeast #aiinmarketing #leadershipjourney #b2bmarketing #contentstrategy #empowerwomen #careergrowth #marketers #marketing

Visit website: www.visionvoices.me

What if you didn’t have to choose one version of yourself to be taken seriously?

In this solo episode of Vision Voices, host Lara unpacks the quiet pressure to simplify who we are — and challenges the belief that we need to fit into one title, one lane, or one identity.

This is about embracing your full range — not just what looks good on paper.

Inside this episode we explore:

- Why complexity is often mistaken for confusion
- How showing your full self builds deeper connection
- The cost of editing yourself down to “just one thing”
- What it means to be "a full-spectrum human"

If you've ever felt like you're too much, too many things, or not easy to label — this one is for you.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

*****************************************************

Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast #multipositioning #careeridentity #authenticexpression #thoughtleadership #selfintegration #workculture #creativecareer #futureofwork #workidentity #morethanmytitle #ownyourstory #unboxed #branding #inspirational

Visit website: www.visionvoices.me

🎙 How do you build a career in AI without losing yourself in the process?

In this episode of Voices Voices, Lara Varlamova spoke with Tina Valand, Generative AI Director and Co-Founder of Women in Alliances, to talk about the realities of building a career in a fast-changing world.

They talk honestly about:

- What it really takes to adopt AI in complex organizations
- How to start building internal AI capability (and where most fail)
- Why women often consider stepping away from their careers
- And the power of women supporting women

Tina shares how she nearly left her career — and what changed everything. From building innovation labs to building networks that support women globally, her story is a powerful reminder that ambition doesn’t disappear when life gets hard — but the system still expects it to.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

*****************************************************

Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast #motherhood #workingmom #femaleempowerment #womensupportingwomen #AI #generativeai #businessgrowth #motivationalvideo #viralvideo

Visit website: www.visionvoices.me