
Vision, Loyalty, and Building a Lasting Brand
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In Episode 7 of Counter Current, hosts Aaron Smith and Jack Hudson dive into the difference between managing and leading, exploring how vision shapes businesses, families, and personal freedom. From Southwest Airlines’ shift away from its fun-loving roots to Chewy’s loyalty-building brilliance with pet parents, they unpack real-world examples of companies that thrive—or falter—based on their vision. Plus, hear personal stories about group projects, plant care disasters, and why Long’s Donuts keeps it cash-only in 2025.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.