Many vineyard owners eventually consider moving beyond grape growing into winemaking, whether to create a new revenue stream, take control of their fruit, or explore a more creative outlet. In this episode, we welcome winemaker and podcaster Jim Duane of Seavey Vineyard and the Inside Winemaking podcast for the first part of a two-part discussion on how growers can make this transition successfully.

The conversation discusses the mindset, skills, and resources needed to move from vineyard to cellar. Jim shares why a formal chemistry degree isn’t required to produce quality wine, how growers can build confidence in their palate, and which common flaws are most important to recognize early. He also outlines three stages of winemaking where growers need to focus their attention: harvest chemistry, fermentation management, and post-fermentation protection.

Listeners will also gain insight into the required equipment for red and white winemaking, the importance of temperature control at each stage, and why barrels can be a turning point for quality. Fritz and Jim round out the discussion with advice on navigating licensing, compliance, and regulatory hurdles, plus a look at custom crush facilities as an option for growers who want to test the waters without a full winery investment.

This episode delivers practical, confidence-building advice for any grower curious about making wine and lays the foundation for part two, where the focus shifts to how vineyard practices change once you’re also the winemaker.

In this episode, you will hear:

• Why a chemistry degree isn’t necessary to make quality wine

• Three key stages of winemaking where growers must focus their attention

• The most common wine flaws every new winemaker should learn to detect

• Equipment essentials for red and white winemaking at a small scale

• How custom crush operations can help growers test the waters before fully committing

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If you enjoyed this episode, be sure to follow the podcast and leave a 5-star review on Apple Podcasts! Your support helps us reach more listeners. 💜 Click the ‘+’ in the top right corner of Apple Podcasts to follow now.

Resources:

If you have questions about today’s episode or ideas for future episodes, go to VineyardUndergroundPodcast.com and click the Ask Fritz button.

Come grow with Fritz through VirtualViticultureAcademy.com! Save $75 off your first year of membership with the code Underground at checkout.

Today’s Guest:

Jim Duane is the head winemaker at Seavey Vineyard in Napa Valley and the host of the Inside Winemaking podcast.

Connect with Jim, learn about upcoming winemaking courses and classes, and listen to the podcast at InsideWinemaking.com.

Episode Sponsor:

Today’s episode was brought to you by Vintner’s Vault. Vintner’s Vault was started and is operated by winemakers, so they have the knowledge and experience to help you make an educated decision on the equipment purchases and winery set up and layouts that are best for you. They are the #1 winery equipment company that I recommend to my growers, who are also winemakers.

Visit TheVintnerVault.com and use the code UNDERGROUND5 (all caps) to save 5% off of your online order or mention that you heard about them on the Vineyard Underground podcast when contacting them for a larger piece of equipment, consulting services, or turn-key packages and they will provide a podcast listener discount for you.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

In this episode, Fritz walks through the full planning process for a brand-new vineyard alongside guest Matthieu Wheeler. Matthieu, the winemaker at Cassidy Hill Vineyard in Connecticut and founder of Wheeler Winery, is preparing to establish his own vineyard on a newly purchased property. With Fritz’s guidance, listeners get a behind-the-scenes look at what goes into selecting vineyard sites, designing blocks, and preparing the land for long-term success.

Fritz and Matthieu cover vineyard economics, including the realistic costs of establishing and maintaining vines, equipment investments, and the role of sweat equity. They also explore soil testing, nutrient management, and the importance of addressing amendments before planting.

The conversation digs into key topics such as vineyard orientation, trellis design, row spacing, mechanization potential, and wildlife management. Fritz also emphasizes strategies to minimize risks from frost events, disease pressure, and poor site preparation. Whether you’re a prospective grower or expanding your existing operation, this episode provides guidance and a real-world example of how thoughtful planning lays the groundwork for decades of vineyard success.

In this episode, you will hear:

• The importance of soil testing and incorporating amendments before planting
• Budgeting realistically for vineyard establishment and equipment needs
• Balancing wine program goals with varieties suited to local conditions
• Considering labor, mechanization, and long-term management in vineyard design
• Why starting small and scaling over time helps new growers avoid costly mistakes

Follow and Review:

If you enjoyed this episode, be sure to follow the podcast and leave a 5-star review on Apple Podcasts! Your support helps us reach more listeners. 💜 Click the ‘+’ in the top right corner of Apple Podcasts to follow now.

Resources:

If you’re interested in Fritz’s help with getting your vineyard planned and planted, learn more about his Vineyard Establishment Package at https://www.VirtualViticultureAcademy.com/GetEstablished and use the code GetEstablished to save $499 off your purchase of this package as a thank you for being a podcast listener.

If you have questions about today’s episode or ideas for future episodes, go to VineyardUndergroundPodcast.com and click the Ask Fritz button.

Today’s Guest:

Matthieu Wheeler is the winemaker at Cassidy Hill Vineyard and the founder and owner of Wheeler Winery. Connect with Matthieu or learn more about Cassidy Hill Vineyard and Wheeler Winery.

Cassidy Hill Vineyard

Website - https://cassidyhillvineyard.com/

Facebook - https://www.facebook.com/profile.php?id=100057098184176#

Wheeler Winery

Website - wheelerwinery.com

Instagram - https://www.instagram.com/wheelerwinery/

Episode Sponsor:

Today’s episode was brought to you by Vigneron Toy Store. Vigneron Toy Store specializes in Harvesters, Sprayers, Frost Mitigation Equipment, Canopy Management Trimmers, and more. As grape growers themselves, they can expertly help you determine the best equipment for your specific vineyard needs. And, as a special offer for our podcast listeners, you can save 5% off in-stock machines by entering the promo code Underground on the contact form at vignerontoystore.com.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.