When you consider wildlife … specifically wildlife medicine and research … that’s a world as big as all of the outdoors!

Dr. Matthew Allender, Clinical Associate Professor at the University of Illinois College of Veterinary Medicine’s (UI-CVM’s) Diagnostic Lab, Director at the Wildlife Epidemiology Lab at the UI-CVM’s Department of Veterinary Clinical Medicine, and Clinical Veterinarian at the Chicago Zoological Society-Brookfield Zoo joins Veterinary Today Podcast host Dr. Joanne Carlson to discuss his intriguing field research with Illinois’ wild turtle population. Land turtles are Dr. Allender’s personal and professional passion, and he discusses how he conducts this research with the aid of specially trained dogs!

He also addresses the critically important work regarding zoonotic disease spread, his career in zoo medicine and his role at the Brookfield Zoo.

An innovative veterinary pharmaceutical clinical trials program has been operating at a central Illinois pet clinic for more than 10 years, allowing pet owners to enroll their dogs and cats in breakthrough drug treatment research.

Pets benefit from potential life-changing and life-saving medicines being developed, treating such conditions as flea infestations and osteoarthritis afflictions, in addition to a wide range of other medical conditions. In the meantime, a pet owner can benefit from free-of-charge attentive medical care for their pet when options for treatment for a medical condition may be non-existent.

Veterinary Today Podcast host, Joanne Carlson, DVM, talks with Larry Baker, DVM, DAVDC, FAVD, owner/operator of Northgate Pet Clinic in Decatur, about the clinical trials program that partners with both pharmaceutical companies and pet owners.

Social media is a free marketing tool in which any veterinary clinic or hospital can easily use! Instantaneous outreach and promotion are important to any business, and engaging in social media as part of your hospital's overall marketing strategy is essential to keep in touch with clients and the community. There are also challenges with social media engagement, including what and when to post, the need to continuously maintain your hospital's public image and dealing with potential negative comments from the public.

Dr. Caitlin DeWilde is a practicing veterinarian who is also the owner of The Social DVM, a company that assists veterinary clinics and hospitals across the country with their social media marketing strategies.

In this episode, she talks with podcast host, Dr. Joanne Carlson, about the "ins and outs" of understanding and planning a social media marketing strategy, and how to deal with negative situations if they should arise.