You say you want to earn more in your veterinary business—but what if the real barrier isn’t your fees, your team, or your town…
What if it’s you?

In this episode Sam explores one of the most powerful (and uncomfortable) questions in veterinary business: “Why are you stuck earning exactly what you’re earning—and not a cent more?”

Spoiler: It has less to do with your spreadsheet skills and everything to do with your internal beliefs about value, worth, and what’s “okay” for someone like you to earn.

We dig into:

• Why money is just an exchange of value (and how most vets get this totally backwards)

• How your subconscious mindset acts like a handbrake on your financial growth

• The hidden money stories behind your pricing discomfort

• How your brain sets “income ceilings” without your permission

• Real examples of vets who reprogrammed their beliefs—and skyrocketed their profits

• • The difference between technical, business, and wealth science (and why you need all 3)
  • Why strategy without mindset doesn’t work (and never will)

  
  

  This isn’t about greed or grind. It’s about permission. Confidence. And finally stepping into the level of success your skills deserve.

  If you’ve ever winced while quoting a high-cost treatment—or wondered why, after all your effort, it still feels like you’re not getting ahead…
  🎧 Hit play. Let’s take that foot off the brake.

  
  

  If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

  1. Get Sam’s book “⁠The Abundant Practice⁠”

  2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s

  3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice.

  4. Want to discuss your situation? ⁠Click here to have a chat. ⁠

  
  

In our previous episode we asked: What do you really want?

Now we ask the tougher question: Why don't you believe that you can have it?

In This Episode:

Sam reveals the six identity-level belief traps that stop vets from thriving in business—no matter how skilled or hardworking they are:

• Fear of rejection: “What will people think if I fail?”
• Scarcity mindset: “There’s never enough time, money, or help.”
• Low self-worth: “Success is for other people, not me.”
• Sacrifice story: “For me to succeed, something else will have to suffer.”
• Skills doubt: “I’m just not a business-minded person.”
• Wrong vehicle myth: “Maybe I just chose the wrong path.”

But here’s the shift:

Sam doesn’t just name the beliefs—he shows you how to dismantle and rewire them, one at a time.

You’ll Learn:

• Why identity is more powerful than strategy
• How cultural conditioning silently shapes our business beliefs
• The simple reframes that can unlock momentum and peace
• When to go beyond coaching and seek deeper therapeutic tools

This isn’t about hustle. It’s about healing the mindset that drives the hustle.

Whether you're burned out, stuck at a plateau, or just quietly wondering if you’re “made for this”—this conversation might just be the permission slip you’ve been waiting for.

Press play to challenge your story—and change your results.

If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠The Abundant Practice⁠”

2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s

3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice.

4. Want to discuss your situation? ⁠Click here to have a chat. ⁠

Have you ever caught yourself thinking, or feeling: “That kind of success just isn’t for someone like me”?

Some practice owners seem to have more freedom, more money, and more time than you could ever image. But maybe that’s for the lucky ones… the confident ones… the ones with the “right” background. But not you.

Sound familiar?

Then this is the episode you didn’t know you needed.

For our first full episode, we’re going straight to the root: mindset. Because here’s the truth—the biggest barrier to building the practice and the life you want is believing you don’t deserve it.

Sam unpacks why so many veterinary professionals unconsciously block their own success, and how to break that cycle. This isn’t just theory—it’s the start of a shift in identity, the rewiring of the stories you tell yourself.

Together, we dive into a richer definition of success—one that goes far beyond financials.

• Health
• Relationships
• Finances
• Fulfilment
• Time

Success doesn’t begin when you have it all figured out. It begins when you say, “I’m allowed to want more.”

In This Episode:

• Why mindset—not money—is the foundation of real success

• The 5 types of wealth (and how they shape your future)

• Why you don’t need to know “how” before you start

• How your internal stories are shaping your external results

• A simple identity shift: “I am…” vs. “I wish I was…”

• The role of self-awareness in rewriting your narrative

• The truth about money—it’s not the goal, it’s a tool

This is the groundwork.

This is where change begins.

Let’s go.

If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “The Abundant Practice”

2. Take the 7 minute Practice Diagnostic Assessment to uncover the biggest opportunities in your practice. s

3. Join our FREE closed Facebook Group, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice.

4. Want to discuss your situation? Click here to have a chat.