Venture Clienting: The Smart Way to Work with Startups cover art

Venture Clienting: The Smart Way to Work with Startups

Venture Clienting: The Smart Way to Work with Startups

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Most corporate innovation fails long before a pilot launches. Why? Because it’s not tied to a real business problem.

In this episode, Dr. Philipp Gneiting, former Head of Open Innovation at Mercedes-Benz, breaks down why so many startup partnerships stall—and how the venture client model changes everything.

✅ Stop mentoring. Start buying.
✅ Define use cases with budgets attached.
✅ Shift from innovation theatre to real value.

We talk about:
– Why PoCs aren’t enough
– The biggest bottleneck inside large companies
– How to build startup partnerships that deliver

Takeaways
– Innovation doesn’t work without internal ownership
– Time-to-value is the only KPI that matters
– Venture clienting is built for impact, not optics

Want more? Read the article from this episode: https://www.createq.com/en/insights/why-most-corporate-innovation-fails-before-it-starts
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