Miss the feeling of momentum? We sat down with SPFA’s Frank Morrill III, plus Vinny Kriego and John Fredcove, to map out exactly how Vegas becomes the best week of your year as a spray foam contractor. From free on-site field exams to recorded breakout sessions you can replay with your crew, this is a practical blueprint to learn, share, and grow without wasting time or money.

We unpack the real value of SPFA membership, why the team rebuilt around contractor needs, and how you can attend smart on a tight budget. Register for the Spray Foam Worldwide kickoff party to unlock a free Tuesday expo pass, then walk the floor for high-impact conversations with manufacturers and distributors who bring their A game. New this year: free lunch in the exhibit hall, Spanish-language learning tracks, and every breakout recorded so you don’t have to choose between two great sessions and regret it later.

The energy doesn’t stop at the classroom doors. Monday’s Topgolf outing and the SFWW kickoff party at The Industrial create fast connections that carry through the week. We cover the contractor-only breakfast where candid answers spark real change, and the revamped Industry Excellence Awards reception that celebrates standout projects with a bit more fun. The big industry swing? SPFA’s A-Value initiative, a push to measure assembly performance beyond outdated R-value so you can tell a truer story to builders and owners.

Whether you’re brand-new or a decade in, this guide shows how to plan your schedule, certify your team, and leave with contacts and ideas that pay off all year. Book the room block early, grab your SFWW registration, and come find us in Vegas. If this helped, follow the show, share it with a foamy who needs a push, and leave a quick review so more contractors can find their people.