The United States is one of the most dynamic, diverse, and opportunity-rich markets in the world, but also one of the most complex to navigate.

In this episode of the Value-driven Marketing Podcast, Elena talks with Chris Eifert, Managing Director, US, at Luxid Group, a global B2B marketing agency that helps brands connect creativity, data, and technology to drive growth.

With over three decades of marketing and leadership experience, Chris shares practical insights on culture, communication, and the real investment required to build trust and win clients in America.

What you’ll learn in this episode:

• How Americans communicate and make business decisions.

• Why local presence and distribution matter for credibility.

• The role of emotional connection and storytelling in B2B marketing.

• Practical advice on adapting your messaging and positioning for the US.

If you would like to connect with Chris, you can find him on LinkedIn.

Discover these articles Chris wrote on market expansion:

• Balancing messaging consistency and local relevance

• Creative that can go the distance

• Team structures that work well for global marketing

Looking at expanding into Norway? Wondering how to build trust and succeed in one of Europe’s most digital-savvy markets?

In this episode of the Value-driven Marketing Podcast, Elena Iordache-Stoica speaks with Andreas Thue, Founder and Creative Director of Iteo, Norway’s top B2B marketing agency. With 25 years of experience and clients like IBM, Dell, Salesforce, and Emirates, Andreas explains how to navigate Norwegian business culture and earn credibility.

What you’ll learn in this episode:

• Why Norwegian culture values consensus, openness, and directness.How compliance, sustainability, and GDPR shape decision-making.

• The role of local presence, references, and trust in winning deals.

• What deal-breakers to avoid (hint: aggressive sales won’t work here).

• Why quality and reliability trump “cheap” market entry strategies.
  

We also discuss how companies like Tesla built strong local presence and became trusted brands in Norway.

If your company is considering market expansion into Norway, this conversation will help you get started on the right foot.

Thinking about expanding into Germany? Before you make your move, you need to understand the culture, mindset, and business expectations that shape success in this market.

Elena is joined by Dennis Güth, Chief Growth Officer at wob, one of the leading B2B agencies in the DACH region.

They delve into the cultural nuances, decision-making processes, and the importance of trust and localization. Dennis shares valuable insights on how businesses can successfully penetrate the German market by focusing on substance first and building long-term relationships. Tune in to learn about the strategies that can make or break a deal in Germany and how to navigate this unique business landscape.

What you’ll learn in this episode:

• Key cultural aspects of doing business in Germany.

• Why trust, precision, and reliability matter more than flashy pitches.

• How to avoid common deal breakers when approaching German enterprises.

• The importance of localization, from websites to pitch decks.

• Practical steps for building credibility and securing long-term partnerships.
  

If your company is considering expansion into Germany, this conversation is packed with practical insights you don’t want to miss.