Ever poured your heart into creating an offer—only to be met with silence? You’re not alone. In this episode of Ignite Your Offer, Angela and Cristina break down why validation is one of the most overlooked yet critical steps in offer creation—and why skipping it can stall your momentum.

From backdoor validation experiments to emotionally-charged "no’s" that teach you more than a dozen "yeses" ever could, they share real stories from their business evolution and what they’ve learned about listening to what your market actually values.

Whether you're just starting or pivoting, this episode will help you reframe rejection, uncover what really resonates, and validate your offer in a way that feels aligned, supported, and strategic.

00:00 – Welcome to the podcast

01:10 – The unexpected catalyst behind Ignite Your Offer

03:40 – Early-stage validation (before we knew what it was)

06:15 – “That was worth the entire investment” – client feedback

08:50 – The resistance to selling clarity

11:00 – Hearing the same message over and over—but not listening

13:10 – What experts often overlook in their own brilliance

15:00 – Trust and challenge: why timing matters

18:25 – Feeling secure before facing challenge

21:00 – Dangers of seeking validation too early

23:45 – Why early “no’s” are more valuable than early “yeses”

26:30 – How nos shape better offers

29:00 – Building resilience to rejection

30:45 – The emotional toll of rejection (we’re not robots!)

32:20 – Creating a business model that reflects what you truly want

34:00 – Encouraging the no: the anti-perfection approach

36:10 – The value of external perspective and mentorship

38:00 – Final thoughts + next steps

Stay in touch:

Website: https://www.growyourbrandwithimpact.com/

Instagram: https://www.instagram.com/growyourbrandwithimpact

LinkedIn: https://www.linkedin.com/in/angelatsai1/

https://www.linkedin.com/in/cristina-castro-reyes/

About the show:

Welcome to Ignite Your Offer, the show that explores how to change the world and make money, while doing work you love.

Angela Tsai and Cristina Castro are the Offer Coaches that help you, as a business owner, create clear offers that make you confident in your marketing and sales.

You're in the right place if you find that:

- Juggling the business and home life leaves you with organisational paralysis.

- You're tired of reach-outs, social media content, ads, networking with no return.

- The ‘3 secrets to success’ marketing gurus are starting to all sound the same.

- The idea of having more flexibility and freedom feels like a pipedream.

- You’re finding the online space inauthentic and loud, struggling to differentiate yourself.

- You are not certain what you offer is actually worth, how much you should charge.

- You’re stuck on honing your niche. Coaches keep saying to go deeper, “But how do I start?”.

-You feel alone in your head, on this journey.

Angela and Cristina will share their expertise to help guide you to your ideal offer in each episode of this podcast, changing your mindset to focus on clarity and loving what you do.