In this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Ginny Delaitre, founder and CEO of VDS Digital Agency. They discuss Ginny's journey from mobile app development to creating a full-service marketing agency, focusing on the importance of understanding client needs and the evolving landscape of mobile apps and social media marketing. Ginny shares her unique strategies for engaging clients through storytelling and emphasizes the significance of selecting the right platforms for effective audience engagement. In this conversation, Ginny discusses the effective use of LinkedIn for B2B marketing, emphasizing the importance of genuine engagement over viral tactics. She highlights the need for a structured marketing strategy, particularly for small to mid-sized companies, and shares insights on integrating AI into marketing efforts. Ginny also talks about her journey in developing proprietary tools to enhance her agency's efficiency and service offerings.

Takeaways

• Ginny Delaitre transitioned from mobile app development to marketing.
• VDS Digital Agency offers comprehensive marketing strategies.
• Marketing requires ongoing effort and long-term client relationships.
• Mobile apps are evolving; web apps are becoming essential.
• Storytelling is crucial for social media engagement.
• Clients should focus on genuine content rather than AI-generated posts.
• Understanding your audience is key to effective marketing.
• Select social media platforms based on where your audience spends time.
• Don't expect all social media posts to reach a wide audience.
• Invest in platforms that align with your business goals. LinkedIn is crucial for B2B marketing success.
• Genuine engagement is more effective than viral tactics.
• Marketing should focus on nurturing relationships.
• Building a marketing strategy takes time and effort.
• AI can enhance marketing but must be used correctly.
• Proprietary tools can provide a competitive edge.
• Small to mid-sized companies benefit from agency services.
• Effective marketing requires collaboration across departments.
• Consistency in branding is essential in marketing.
• Marketing is a long-term commitment.

Sound Bites

• "Social is clearly where it's at."
• "Marketing is always ongoing."
• "Social media is both ways."
• "LinkedIn is really the space."
• "AI is helping me in my work."
• "People are using AI the wrong way."
• "I'm building my own SaaS product."
• "Creating proprietary tools is key."

Chapters

• 00:00 Introduction to VDS Digital Agency and UX Marketing
• 01:53 Navigating Client Needs and Marketing Strategies
• 06:12 The Evolution of Mobile Apps in Marketing
• 12:05 Social Media Strategies and Storytelling
• 17:53 Choosing the Right Platforms for Your Audience
• 22:19 Maximizing LinkedIn for B2B Success
• 27:58 The Importance of Genuine Marketing
• 32:42 Building Effective Marketing Strategies
• 36:22 Navigating AI in Marketing
• 41:10 Creating Proprietary Tools for Efficiency

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