VARIETY STORE BROKER: The Cheapness In One-Stop-Shop. Everything Good, But Nothing Special.
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VARIETY STORE BROKER: The Cheapness In One-Stop-Shop. Everything Good, But Nothing Special.
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About this listen
Most brokers are what I call “variety store brokers”.
A bit like a $2 shop or department store.
You can walk inside and get pretty much anything.
Everything is ok, but nothing is special.
Access to resi, commercial, asset finance, SMSF, insurance and more.
Helping first home buyers, investors, PAYG, self-employed, and more.
Now to most brokers this sounds great, to be able to help everyone.
But there’s a problem (actually multiple problems and challenges with this).
In this episode of Mortgage Broker Acceleration, I outline these problems, how they affect every area of a mortgage business, and what brokers should do instead.
For those who are more advanced and/or want to become the one-stop-shop and do it properly, I share the 4 main points you need to be successful.
Want to accelerate faster?
- Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.
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