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Up Next with Gabriella Mirabelli

Up Next with Gabriella Mirabelli

By: Gabriella Mirabelli
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 New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the “Up Next Podcast” with Gabriella Mirabelli.© 2024 Economics Marketing Marketing & Sales
Episodes
  • UN 378 - IJRM. Social Media Champions & Critics.

    UN 378 - IJRM. Social Media Champions & Critics.
    Sep 4 2025

    In this episode, Welf Weiger, Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss research he and his colleagues conducted on social media marketing and customer engagement. Together, their work uncovers surprising findings about how brand advocacy and criticism influence not just public perception, but also the purchasing behavior of the advocate or critic themselves.
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    27 mins
  • UN 377 - Josh Dorfman. Evolving Your Personal Brand.

    UN 377 - Josh Dorfman. Evolving Your Personal Brand.
    Aug 28 2025

    This episode explores the evolution of Josh Dorfman’s personal brand in sustainability, from The Lazy Environmentalist to climate-tech ventures like Plantd and Supercool. Josh shares how authentic storytelling, strategic pivots, and mission alignment shaped his journey — and how he's used his platform to engage new audiences with climate solutions.
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    28 mins
  • UN 376 - YPulse. Social Marketing Preferences.

    UN 376 - YPulse. Social Marketing Preferences.
    Aug 21 2025

    Discover how Gen Z and Millennials really want to be marketed to. YPulse’s Tori D’Amico reveals fresh data on social media habits, influencer trust, and the platforms driving engagement and sales. Learn which content formats work best, what fuels social commerce, and how identity shapes brand interactions.
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    27 mins
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