Up Close with Dave Adams, President and CEO Michigan Credit Union League and CU Solutions Group cover art

Up Close with Dave Adams, President and CEO Michigan Credit Union League and CU Solutions Group

Up Close with Dave Adams, President and CEO Michigan Credit Union League and CU Solutions Group

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 Dave Adams is the chief executive officer of the Michigan Credit Union League (MCUL) and president/chief executive officer of CU Solutions Group (CUSG). The MCUL is headquartered in Lansing, Michigan and the CUSG office is located in Livonia, Michigan. Mr. Adams joined the Michigan Credit Union League in August 1997. Prior to accepting the position in Michigan, he was president and CEO of the Washington Credit Union League and LSI, Inc. for six years. Dave also served on the staff of the Utah Credit Union League for eight years, the last three as president/CEO. A native of Utah, Adams earned a bachelor's degree in Finance from the University of Utah before earning an M.B.A. from Utah State University. During his 37-year credit union career, Adams has held numerous board seats with companies like Magic Line, Inc. and NYCE Corporation—both regional ATM companies, and has served on both former Governor Jennifer Granholm's Council of Economic Advisors, as well as Governor Rick Snyder’s Council of Labor and Economic Growth. Through CU Solutions Group, an affiliate company servicing credit unions nationwide, Adams was instrumental in the creation of Invest in America (now Love My Credit Union Rewards), a program that fueled growth for domestic auto companies and helped increase new vehicle loans for credit unions during and after the financial crisis of 2007-2010. This award-winning program helped credit unions add value for credit union members with exclusive member discounts on products and services from GM, Sprint, Intuit and Tracfone, as well as an array of other companies' offerings. Other recent innovations by Adams and MCUL and Affiliates include the nationally recognized Save to Win, a prize-linked savings program that incentivizes smart savings habits via a risk-free prize raffle structure. Through CUSG, he has also been instrumental in the investment of respected product brands that help credit unions serve, grow and remain strong, including Performance Pro, Compease, CUBE TV Studios, and MemberXP. In 2012, Dave Adams was named the Financial Services Champion by the Small Business Administration and received both the Michigan state award as well as the national recognition.

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