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If your marketing feels inconsistent, it’s probably not your offer...it’s how you’re thinking about your target market.

In this episode, marketing strategist and coach Sharvette Mitchell breaks down what a target market really is and why it’s more than just demographics or job titles. You’ll learn how your audience actually falls into three categories—hot, warm, and cold—and how each group requires a different content marketing approach to move them from awareness to action.

Whether you’re a professional service provider, coach, consultant, speaker, or entrepreneur, this conversation will help you market with more intention.

👉 Ready to apply this strategy to your own business?
Explore Sharvette Mitchell’s coaching services and get personalized support to clarify your messaging, strengthen your visibility, and build a marketing strategy that converts.

Schedule a complimentary "meet and greet" call at www.CallSharvette.com or https://sharvette.as.me/discoverycall

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Sharvette Mitchell, THE PLATFORM BUILDER®, is CEO of Mitchell Productions, which is a marketing and professional development firm based in Richmond, VA.

She was named one of the African American Marketing Association’s 2025 ‘50 Black Marketers to Watch’ for Content and Creative Excellence, a recognition of her leadership, creativity, and industry impact.

After a successful 25-year career in corporate America, with 20 of the years spent in training and development, Sharvette transitioned into full-time entrepreneurship in 2018. She is now focused on coaching and training small business owners across the country. Her ability to blend corporate insight with marketing has positioned her as a trusted advisor in personal branding, visibility strategy, and leadership development.

Sharvette is a graduate of Virginia Commonwealth University with a Bachelor of Science in Marketing. She is also a graduate of the Goldman Sachs One Million Black Women: Black in Business Program.

As a speaker, 8X author, 9X conference producer, and host of the Sharvette Mitchell Radio Show with 788+ episodes, her insights have resonated across various platforms.

Recognized in publications like Yahoo! Finance and HuffPost, and media outlets like CBS 6, Sharvette is a powerful advisor and consultant in today's competitive market.

The Sharvette Mitchell Radio Show | www.Sharvette.com

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