Ep 50: What do you do when the corporate dream pays well but feels completely wrong? If you're Alister Shirazi, you quit Apple and Meta, start a pressure washing business, and scale it to half a million dollars in your first year

But Alister wasn't done being unreasonable. When the math on the cleaning business didn't add up to the life he wanted, he pivoted to online marketing—and when the traditional sales call grind stopped working, he did something nobody else was doing. Instead of hosting a webinar once a week like everyone told him to, he started doing one every single night.

One hundred clients later, the Nightly Webinar Method was born.

And that's just the business side of his story. Before any of this, Alister went to Brazil on vacation, didn't get on the return flight, met his wife, taught her iPhone repair, and built a life from scratch in a country neither of them had planned on. She'd later go from being fired on her first day in America to becoming a senior software engineer at a Fortune 50 company—and Alister gives her a lot of the credit for who he's become.

This is a conversation about what happens when you stop waiting for the right time and just do the unreasonable thing.

In this episode, you'll discover:

✔️ Why Alister walked away from Apple and Meta to go pressure wash gutters—and why he'd do it again

✔️ How one frustrated decision to skip sales calls and run a webinar instead changed everything

✔️ The Nightly Webinar Method and why doing it every night beats doing it once a week

✔️ The "stupid award" that drove Alister to 100 clients and why he's chasing the next one

✔️ The $97 recurring revenue strategy that builds momentum before you ever go high-ticket

✔️ The love story behind the business—and what building a life from scratch in Brazil taught him about partnership

Connect with Alister Shirazi:

• Website: https://www.alister.com/

Book Mentioned:

• Expert Secrets by Russell Brunson: https://a.co/d/01SIHKfu

Connect with Sarah:

Facebook: https://www.facebook.com/sarahgraceallred

Ep 49: What if the biggest risk isn't starting a business, but staying small to follow someone else's rules?

Ashlee Latimer, mom of five and serial entrepreneur, didn't set out to build companies. She married a visionary, supported his dreams, and thought that was her role. But somewhere between a trailer park, a window cleaning business, moving to Costa Rica, and watching her husband's company get acquired…she realized something: she wasn't just along for the ride. She was meant to drive too.

Now, Ashlee and her husband have built and sold four companies, currently run a SaaS business as absentee owners, and are launching another SaaS while simultaneously disrupting the coaching industry with a decentralized model. Oh, and they're raising five kids while splitting time between Texas and Michigan – what she calls her "Hannah Montana moment."

But this conversation isn't about the highlight reel. It's about the deep work—the forging—that happens when you stop following the rules and start creating your own.

In this episode, you'll discover:

✔️ Why Ashlee thought entrepreneurship was about following rules (and how that nearly killed her soul)

✔️ The moment her husband's business became "the other woman"—and what saved their marriage

✔️ How they systemized their family the same way they systemized their business

✔️ What it's really like to move your family to Costa Rica with no plan

✔️ The painful truth about insecurity, people-pleasing, and showing up authentically

✔️ Why they're breaking the guru model and building a decentralized coaching empire

This episode is for anyone who's ever felt like they're playing by someone else's rules…in business, marriage, or life.

Connect with Ashlee Latimer:

• https://www.instagram.com/ashleelatimer/

• https://warplan.com/

Books Mentioned:

• Expert Secrets by Russell Brunson: https://a.co/d/0c2FjqyG

• The Gap and the Gain by Dr. Benjamin Hardy: https://a.co/d/01ECA3hF

Connect with Sarah:

Facebook: https://www.facebook.com/sarahgraceallred

Ep 48: What if the key to business longevity isn't hustle…it's integrity?

Dave Larson has been in the entrepreneurial game for over three decades. He's survived three recessions, a global pandemic, and countless tech disruptions that killed off his competitors. As the founder of Sales and Marketing Technologies, he's helped over 4,800 companies grow and delivered more than $32 million in services.

But here's what makes Dave's story different: he's built his business on a principle most entrepreneurs ignore: forget your wallet, focus on them.

Starting at age 17 detailing cars while listening to Zig Ziglar tapes, Dave learned early that success isn't about chasing every opportunity. It's about saying no to the wrong ones. From turning down projects that wouldn't serve clients well (like a toilet-shaped dog bowl website) to walking away from industries that didn't align with his values, Dave's built a reputation on one thing: if you come to him, you'll get it finished.

In this conversation, Sarah and Dave dig into the unsexy truth about building something that lasts - steady standards, family-first priorities, and the willingness to turn down money when it's not a win for everyone involved.

In this episode, you'll discover:

✔️ Why "forget your wallet" became Dave's guiding business principle

✔️ How he survived 34 years in business through recessions, tech shifts, and a pandemic

✔️ The moment he walked away from millions by selling his stock too early (and what it taught him)

✔️ Why saying "no" to clients protects both your reputation and theirs

✔️ How working with Disney, Universal, and 4,800+ other companies shaped his standards

✔️ What a 40-year marriage teaches you about running a sustainable business

This isn't another "scale fast and break things" story. This is about building something solid that survives when others collapse.

Connect with Dave Larson

Website: https://www.davidjlarson.com

Books Mentioned:

• Getting Everything You Can Out of All You've Got by Jay Abraham: https://a.co/d/099Gp9Ou

• Think and Grow Rich by Napoleon Hill: https://a.co/d/01Yinlqg

• Traction by Gino Wickman: https://a.co/d/0ba8VDOa

Connect with Sarah:

Facebook: https://www.facebook.com/sarahgraceallred