Episodes

  • 32. How Jan Madsen Built Europe’s Only Ignition Premier Integrator
    Jul 24 2025

    Jan Madsen, founder of Enuda, shares his unique perspective on systems integration in Europe and what it means to build an Ignition-only team that bridges the gap between operations and finance.

    Jan shares real stories from the plant floor, practical lessons from failed and successful projects, and why sticking to timeless business fundamentals outlasts chasing the latest tech trends. He shares insights on fostering a remote team of talented young engineers, the challenges and rewards of focusing solely on Ignition, the ongoing shift toward MQTT in industrial protocols, and why clear communication is often more valuable than technical prowess.

    The conversation also dives into how companies can move from endless proof-of-concept limbo to real value creation, and the importance of having a true north compass in both business and integration projects.


    Connect with Jan on LinkedIn: https://www.linkedin.com/in/janmadsen/

    Connect with Phil on LinkedIn:

    https://www.linkedin.com/in/phil-seboa/

    Connect with Ed on LinkedIn: https://www.linkedin.com/in/ed-fuentes-2046121a/

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    55 mins
  • Digital Transformation in Manufacturing - Insights with Zack Scriven
    Jul 9 2025

    Engineer, content creator, and IIoT educator, Zack Scriven, joins Phil and Ed for a wide-ranging discussion on the evolution of industrial digital transformation, the impact of authentic content creation, and the power of community.

    Zack shares his story from being introduced to SCADA at a young age, to taking part in award-winning industry projects, to building one of the most recognized educational brands around Industry 4.0.

    This episode covers the rise of the unified namespace, practical realities behind successful digital strategies, the importance of intuitive design in industrial systems, and the value of starting small when driving change.

    Whether you’re a manufacturer, system integrator, or simply intrigued by the future of automation, this episode offers real-world perspectives and inspiration from the front lines of smart manufacturing.


    Connect with Phil on LinkedIn:

    https://www.linkedin.com/in/phil-seboa/

    Connect with Ed on LinkedIn:

    https://www.linkedin.com/in/ed-fuentes-2046121a/

    Connect with Zack on LinkedIn:

    https://www.linkedin.com/in/zackscriven/

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    51 mins
  • 30 - Tackling Industrial Connectivity and Obsolescence w/ Matthew D. Smith
    Jun 24 2025

    Matthew D. Smith, CEO of fieldcloud SAS, joins host Phil Seboa for an energetic and eye-opening episode focused on industrial connectivity, retro computing, and bridging cultural divides in global automation projects. With decades of experience in IT, SCADA, and telecoms, Matthew shares his background working on legacy systems at Eskom, inventive projects in the oil and gas sector, and the practical realities of deploying IIoT solutions in some of the world’s toughest environments. Learn how fieldcloud SAS approaches obsolescence, knowledge transfer, and the challenges of language and culture in international fieldwork.

    Connect with Phil on LinkedIn:

    https://www.linkedin.com/in/phil-seboa/

    Connect with Ed on LinkedIn: https://www.linkedin.com/in/ed-fuentes-2046121a/

    Connect with Matthew on LinkedIn:

    https://www.linkedin.com/in/darthfiber/


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    About Industry Sage Media:

    Industry Sage Media is your backstage pass to industry experts and the conversations that are shaping the future of the manufacturing industry.

    Learn more at: http://www.industrysagemedia.com


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    1 hr and 8 mins
  • 29 - Making Legacy Systems Work in a Digital World with Vladimir Romanov
    Jun 10 2025

    Vladimir Romanov joins Phil Seboa to break down what it truly takes to shift legacy manufacturing systems into modern, data-driven operations. Bringing stories from the plant floor and insight from his time at ProveIt, Vlad reflects on the messy reality of automation upgrades, extracting meaningful data, and managing challenging change on both technical and human fronts. The episode. brought to you by our friends at Inductive Automation, goes beyond software hype, revealing the tough questions around ROI, assessing what to modernize, how to contextualize process data, and why education and buy-in matter more than the flashiest technology. Expect candid anecdotes, actionable strategies for bridging OT and IT, and a thought-provoking look at what actually works when pushing the boundaries of industrial automation.


    About Our Episode Sponsor: Inductive Automation:

    By cross-pollinating IT with SCADA technologies, Inductive Automation created Ignition software, the first universal industrial application platform with unlimited potential. Ignition empowers industrial organizations to swiftly turn great ideas into reality by removing technological and economic obstacles.Ignition brings affordable Digital Transformation to your industrial operations. For the low cost of one server license, you can connect all your devices, collect more data than ever, create an unlimited number of tags, and add as many users as you need — no extra charges or hidden fees. Plus, the Ignition Designer helps you build any custom application and instantly web-deploy it to any industrial display or mobile device.Try Ignition today with a free 2-hour trial that you can reset an unlimited number of times.


    Download Ignition Free Trial at: ⁠ ⁠https://go.industrysagemedia.com/ignition⁠


    Visit Inductive Automation: ⁠⁠https://www.inductiveautomation.com⁠


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    Connect with Vladimir on LinkedIn:

    https://www.linkedin.com/in/vladromanov/

    Connect with Phil on LinkedIn:

    https://www.linkedin.com/in/phil-seboa/

    Connect with Ed on LinkedIn: https://www.linkedin.com/in/ed-fuentes-2046121a/

    About Industry Sage Media:

    Industry Sage Media is your backstage pass to industry experts and the conversations that are shaping the future of the manufacturing industry.

    Learn more at: http://www.industrysagemedia.com


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    55 mins
  • 28 - Making Sense of IT and OT: Real Talk on Cybersecurity in Factories with Brandon Artz
    May 28 2025

    Brandon Artz joins Phil Seboa and Ed Fuentes for a wide-ranging conversation on the real-world challenges and opportunities shaping industrial automation and cybersecurity. From lessons learned bridging the divide between IT and OT teams, to candid stories about documentation mishaps, air-gapping missteps, and sticky financial roadblocks, Brandon’s hands-on perspective demystifies the complexities of smart manufacturing. Throughout the discussion, listeners will hear practical tips on proactive risk management, the impact of soft skills like communication and conflict resolution, and how cross-disciplinary curiosity fueled by everything from Linux tinkering to DIY AI at home can shape a successful career. Packed with insights about the evolving landscape of smart factories, knowledge sharing, and the importance of upskilling across disciplines, this episode is a must-hear for anyone interested in the current and future state of industrial IoT.


    Connect with Phil on LinkedIn:

    https://www.linkedin.com/in/phil-seboa/

    Connect with Ed on LinkedIn:

    https://www.linkedin.com/in/ed-fuentes-2046121a/

    Connect with Brandon on LinkedIn:

    https://www.linkedin.com/in/brandonartz76273967/


    About Industry Sage Media:

    Industry Sage Media is your backstage pass to industry experts and the conversations that are shaping the future of the manufacturing industry.

    Learn more at: http://www.industrysagemedia.com

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    50 mins
  • 27 - Swapping Airplanes for Automation: Alby Eckel's Tips for Bringing Smart Tech Anywhere
    May 13 2025

    From the high-security demands of airports to the everyday comfort of smart homes, Alby Eckel shares his unique path from aviation industry specialist to founder of his own automation business. This episode uncovers what really happens behind the scenes in airport operations, the challenges of integrating legacy systems, and the opportunities IoT solutions are bringing to both large-scale infrastructure and Australian agriculture. Hear practical stories about predictive maintenance, data-driven farming, and how making technology approachable for end users, whether they're farmers or homeowners—is accelerating smarter, safer experiences. Insights on regulations, radio tech, and the shifting landscape of automation make this episode a must-listen for anyone curious about the hidden world of industrial and smart home technology.


    Connect with Phil on LinkedIn:

    https://www.linkedin.com/in/phil-seboa/

    Connect with Ed on LinkedIn: https://www.linkedin.com/in/ed-fuentes-2046121a/

    Connect with Alby on LinkedIn:

    https://www.linkedin.com/in/albyeckel/


    About Industry Sage Media:

    Industry Sage Media is your backstage pass to industry experts and the conversations that are shaping the future of the manufacturing industry.

    Learn more at: http://www.industrysagemedia.com


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    50 mins
  • 26 - Simplifying MES: How Rafael Amaral is Making Manufacturing Digital, Operator-Friendly, and Scalable
    Apr 29 2025

    Join hosts Phil Seboa and Ed Fuentes as they sit down with Rafael Amaral, CTO and cofounder of TilliT. With decades of hands-on manufacturing and IT experience, Rafael shares his perspective on bridging the gap between the shop floor and digital tools. They examine the challenges manufacturers face in moving away from paperwork and spreadsheets, misconceptions around MES, and what it really takes to achieve user-friendly digital transformation.

    Rafael discusses lessons learned from early MES projects, why operator-first design matters, and how making manufacturing systems simpler without losing capability is possible. The conversation covers effective strategies for moving from manual data capture to real-time IoT integration, building ROI for digital projects, and fostering a management-driven approach to factory operations.

    Whether you’re curious about the future of MES, interested in AI’s practical applications on the factory floor, or want advice on starting your own automation journey, this episode offers practical wisdom straight from the frontlines of industrial digitalization.


    Connect with Rafael on LinkedIn:

    https://www.linkedin.com/in/rafael-tillit/


    Connect with Phil on LinkedIn:

    https://www.linkedin.com/in/phil-seboa/


    Connect with Ed on LinkedIn: https://www.linkedin.com/in/ed-fuentes-2046121a/


    Learn more about TilliT: https://gotillit.com/


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    About Industry Sage Media:

    Industry Sage Media is your backstage pass to industry experts and the conversations that are shaping the future of the manufacturing industry.

    Learn more at: http://www.industrysagemedia.com


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    52 mins
  • 25 - How Industrial IoT Upgrades Are Transforming Timber Mills With Jarith Fry
    Apr 22 2025

    In this episode of Unplugged, Phil Seboa and Ed Fuentes sit down with Jarith Fry, the SCADA and Systems Engineering Manager at Highland Pine Products. Jarith, an experienced engineer and innovator, shares his journey from Washington State, where he developed a passion for robotics inspired by his favorite superhero, Iron Man. Transitioning from integrator to end user, Jarith discusses the challenges and successes of modernizing equipment at Highland Pine, including moving from legacy systems to state-of-the-art technologies like Ignition. He also touches on the importance of community and training, security concerns, and innovative projects both at work and home. Tune in to learn about Jarith's insights on automation, the timber industry, and the future of industrial IoT.👉 Connect with Jarith on LinkedIn:https://www.linkedin.com/in/jarith-fry-45260b175/👉 Connect with Phil on LinkedIn:https://www.linkedin.com/in/phil-seboa/👉 Connect with Ed on LinkedIn: https://www.linkedin.com/in/ed-fuentes-2046121a/—————————-About Industry Sage Media:Industry Sage Media is your backstage pass to industry experts and the conversations that are shaping the future of the manufacturing industry. 🔗 Learn more at: http://www.industrysagemedia.com

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    54 mins