Unpacking NEPQ: Replace the Amygdala & the "Emotional Buying Brain"
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Unpacking NEPQ: Replace the Amygdala & the "Emotional Buying Brain"
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About this listen
Jason and Rebecca take a deep dive into understanding how the function of the human amygdala affects the buyer decision to make the purchase.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.