In this podcast episode, Chad interviews Wade Clark, a two-time author and pioneer in business development within the accounting profession. They discuss Wade's latest book, 'Meaningful Success in Business,' exploring the inspiration behind it, key principles of success, the importance of mission and vision, and how these concepts can reshape leadership in accounting firms. Wade emphasizes that meaningful success is about knowing and living out one's mission, and he provides insights on how to apply these principles in both business and personal contexts.

Takeaways

•His new book focuses on meaningful success in business.

•Understanding mission and vision is crucial for success.

•Success can be defined differently for individuals and teams.

•Clarity on mission and values drives business performance.

•Many professionals lack a clear understanding of their clients' goals.

•A mission should be substantive, not just a catchy slogan.

•Leadership in accounting firms should focus on people and impact.

•Success principles apply to both business and personal lives.

•The book offers practical steps to define and achieve success.

Links

Wade Clark

President & Senior Consultant

Dream Parrot Consulting

With over 30 years experience working with leading professional services firms, Wade Clark is an author, speaker, and consultant on business growth, strategic planning, and sales effectiveness. Wade's passion is helping individuals and businesses to discover and unlock their full potential, enabling them to make a positive and lasting impact in the marketplace and in the world.

Email: wadeclark316@gmail.com

LinkedIn: https://www.linkedin.com/in/wadeclarkauthor

Accounting for Growth is the podcast for CPA firm leaders who know referrals aren’t enough. Hosted by Chad Person, founder of AccountingCMO and fractional CMO to high-growth accounting and advisory firms, each short episode features outside experts with fresh takes on how accounting firms can overcome inertia, unlock opportunity, and confidently scale.

In under 12 minutes, you’ll hear punchy, actionable conversations with marketers, data experts, technologists, and strategic advisors working at the edge of accounting innovation. Whether it's AI in sales, better positioning, or building a smarter pipeline, each guest brings a clear takeaway on how to drive meaningful, measurable growth.

Brought to you by AccountingCMO and powered by yorCMO, this podcast helps you rethink growth, without fluff or filler.

Ways to Tune In

•Amazon Music -- https://music.amazon.com/es-co/podcasts/0dd0a29a-4f47-4480-b01b-6115ddccb42e/accounting-for-growth

•Spotify -https://open.spotify.com/episode/4uGxGsuJPMs2vgc7RThgWm?si=fQxYnDEiQtinP5co97EuZA

•Creator: https://creators.spotify.com/pod/profile/accounting-for-growth-pod

•Youtube: https://youtu.be/EijBwABSPqQ

Fractional C-Suite Retreat is produced by Frost Media Group

Learn more at https://frostmediagroup.com