In this week’s conversation, Michael LaFido sits down with Nick Krem, founder of the Krem Institute of Artificial Intelligence and creator of the AI Certified Agent designation. Together, they cut through the noise surrounding AI and get real about what actually matters for REALTORSⓇ today.

Nick explains why agents don’t need 1,000 AI tools—or to become tech experts—to stay competitive. Instead, he shares how to use AI as a thought partner, streamline your marketing, build smarter business plans, and spend less time behind a computer and more time talking to clients.

They unpack the rise of the AI-powered consumer, the importance of AEO (AI Engine Optimization), and why agents who fail to adapt risk becoming invisible in AI search. Nick also reveals how agents can differentiate themselves in listing appointments with AI-powered buyer analysis, storytelling, and customized marketing assets.

Packed with practical prompts, strategies, and future insights (including what’s coming with AI agents and screenless devices), this episode helps REALTORSⓇ understand the right way—not the overwhelming way—to leverage AI in their business.

If you’re ready to simplify AI, boost efficiency, and future-proof your business, this is a must-listen.