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Unlike Marketing

Unlike Marketing

By: Giuseppe Quarata
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Unlike Marketing: Ditch the Dreary, Embrace the Daring Marketing from the eyes of entrepreneurs, and from the eyes of God. We explore how to build a business that thrives not just in the marketplace, but also aligns with your higher purpose. Join us as we chat with marketing rebels, challenge marketing norms, and explore fresh ideas to help you stand out from the crowd. This podcast is for business owners, entrepreneurs, and marketing maverick.Giuseppe Quarata Economics Leadership Management & Leadership
Episodes
  • Oola Bowls: How Relationships Built a Franchise Empire with Phil Dobinson
    Nov 16 2025

    For those seeking to integrate more AI into their business but feel overwhelmed, a call can be scheduled with me here: https://calendly.com/giuseppe-ofw/introductory-call.QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/CONTACT ME:🔹 quarataconsulting.com🔹 info@quarataconsulting.com---------------------------------------------------------------------Phil Dobinson, co-owner of Oola Bowls , joins the podcast to share the incredible journey of growing his brand from a single food truck in Lancaster, PA , to a multi-state franchise. He emphasizes that the core of their success isn't traditional advertising, but a relentless focus on building genuine relationships. Phil details the "boots-on-the-ground" strategy of getting "bowls in bellies" , the importance of empowering the right people , and how maintaining a "mom-and-pop" culture is critical, even as they scale. He also shares the personal side of the journey, including the leap of faith required to move to Tampa and launch the brand in a new market where he knew no one.Key Learnings:The Oola Bowls origin story: From a food truck to a franchise.The Hershey Park deal: How one simple conversation sparked a major opportunity.Why relationships are the most important part of marketing.The "Bowls in Bellies" strategy: Using free samples effectively.Maintaining a "mom-and-pop" vibe in a growing franchise.The power of finding the right people for the right "seat on the bus".Phil's advice on seeking opportunities and persistence.Chapters00:00 - Intro: The Hershey Park Connection 02:58 - How Oola Bowls Started in Lancaster05:15 - From Food Truck to Full-Time Job 06:55 - Finding The Right Team & Culture07:51 - The Legal & Financial Hurdles of Franchising09:14 - Expanding Oola Bowls Across the US 10:29 - Why You Can't Do It All By Yourself14:03 - Relationships vs. Running Ads17:46 - "Boots on the Ground" Marketing 21:58 - The ROI of Giving Free Samples26:42 - Partnering with Local Social Media33:16 - Facing Imposter Syndrome & Moving to Tampa41:40 - Conclusion: Phil's Advice for Entrepreneurs Connect with Phil Dobinson ( Owner of Oola Bowls )http://instagram.com/@oolabowlstampahttps://www.oolabowls.com

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    46 mins
  • Fired for DUI, Now Runs 8-Figure AV Empire with Ben Barkley
    Nov 14 2025

    For those seeking to integrate more AI into their business but feel overwhelmed, a call can be scheduled with me here: https://calendly.com/giuseppe-ofw/introductory-call.QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/CONTACT ME:🔹 quarataconsulting.com🔹 info@quarataconsulting.com---------------------------------------------------------------------Ben Barkley, owner of Digital Dreams , shares his incredible 20-year journey from working a "big boy job" at Dish Network to building an 8-figure commercial AV integration enterprise. Ben details the exact moment his life changed—getting a DUI that led to being fired —and how that "pebble" forced him into entrepreneurship. He discusses the critical pivot from chasing 10,000 residential customers to focusing on high-ticket commercial projects , the struggle (and eventual success) of building recurring revenue , and landing massive clients like Salesforce , Madison Square Garden , and BART.Key Takeaways:1. The life-changing DUI that launched his business.2. Why he pivoted from residential to commercial (and the headaches he left behind).3. The 20-year journey to build an 8-figure business.4. His strategy for building Annual Recurring Revenue (ARR) with Verkada.5. How he landed massive projects with Salesforce, MSG, and Penn Station.6. The health scare that forced him to stop expanding nationally.7. The importance of joining groups like Entrepreneurs' Organization (EO) to "skip levels".00:00 - Intro: How to Skip Levels in Business 00:37 - Welcome Ben Barkley, Owner of Digital Dreams01:33 - Starting 20 Years Ago at Dish Network03:08 - The DUI That Changed My Entire Life 03:57 - Doubling Pay with a Side Hustle04:42 - The Pivot: Residential vs. Commercial Clients07:28 - Why Residential Customers Were a Nightmare 10:13 - The Different Levels of Commercial AV11:00 - The Search for Recurring Revenue (ARR)16:46 - Hiring Strategy: 1099s vs. W2 Project Managers 20:00 - My Sales Strategy: 0% Marketing, 100% Referrals23:32 - Landing Massive Clients: Salesforce & MSG28:28 - Why I Stopped Expanding (Health Over Hustle) 41:40 - Conclusion: My Most Important Lesson as a "Late Bloomer"Connect with Ben Buckley (Founder of Digital Dreams)https://www.linkedin.com/in/ben-buckley-67907750/https://digitaldreams.com/

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    51 mins
  • From Critique to Christlike: Reacting Without Tearing Down | THINK ON THESE THINGS
    Nov 7 2025

    Why do so many Christian conversations focus on criticism rather than reflection?


    In this first episode of Think On These Things, we explore what it means to fix our thoughts on what is true, honorable, and worthy of praise (Philippians 4:8).


    Here are the podcasts we mentioned in this episode:


    Den of Kings | KevOnStage, Ray J, Dr. Jay Barnett, Jonathan Majors & NLE The Great on Mental Wealth - https://www.youtube.com/watch?v=NeX11CYxq9w


    MIKE TODD on SEXUALITY, Fake GOSPEL & CHARLIE KIRK - https://www.youtube.com/watch?v=trVgjWYZVyA


    From mental health and marriage to grace and growth, we discuss the importance of focusing on the good — even when life and faith get complicated.


    Watch. Reflect. Think on these things.

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    41 mins
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