How do you get quality leads? Whether you’re a new entrepreneur or a seasoned business owner, your business needs conversions. It's that simple. Lead generation is vital to a thriving business and is key to every successful marketing strategy. One way to generate leads is to run paid ads. But how much money should you allocate? How would you know if the numbers are good? How can you reduce your ad spending? Planning your ad strategy can seem a little daunting when you’re just starting with advertising. So here's Bob to share the lessons he learned from running a million dollars worth of ads (specifically FB ads). Get ready to learn what metrics to look out for and what's working right now in today's episode of Unleashing Greatness. 

“If you haven't had success with Facebook traffic yet, do not give up. 

It still works really well; you just have to know what you're doing.” 

- Bob Thompson

In This Episode:

0:00 The result from a million-dollar ad spend

2:14 Is Facebook still a great way to generate traffic?

3:20 Two things to look for when running FB ads

6:35 Four key areas that influence your lead flow and cost per lead 

7:59 What you can do if the numbers are off

11:41 Factors that contribute to the success of your lead generation

13:12 A simple yet effective ad copy framework (Tease-Please-Seize)

14:52 How organic content affects your traffic

15:17 Learn how to improve your landing page conversion

17:30 This is how everything comes together 

Connect with Bob:

• Instagram
• Facebook

January is an excellent time for gym businesses. People have just started new goals, and getting more fit and healthy is at the top of the list. For gym owners, it's a great time to bring in new customers and reconnect with former customers. Of course, you should keep your current customers engaged. In this episode, Bob shares what his team is doing to continue growing their business. The simple strategies presented here also apply to other businesses. With practical demonstrations from Bob, you can never go wrong. 

“If you have a business, you want to get NEW customers, and you want to get REPEAT customers.” 

- Bob Thompson

In This Episode:

0:00 What this episode is about

2:18 Two ways to bring in customers right now

4:58 Three areas you can focus on to increase revenue

7:25 What is Legion doing right now

9:10 What you can do to keep current customers 

11:06 A practical demo from Bob on why you need to keep existing customers

13:19 What are you doing to bring back former customers, and how often should you reconnect with them

14:38 Learn from Legion's text and email promo launches 

18:47 Simple strategies that work

Connect with Bob:

• Instagram
• Facebook

Are you looking for a new business venture? Among the many profitable industries out there, the global skincare market is perhaps one of the most lucrative. Experts predict that it will be worth around $200.25 billion by 2026. That’s an incredible opportunity for entrepreneurs interested in launching a skincare brand. 

Although the skin care industry is competitive, it has plenty of room for new players. And Bob is in the right direction. After all, fitness gyms, supplements, and skincare products contribute to a holistic approach to transformation. So tune in to hear how Bob plans to unleash this next great project with his expert business partner. 

“When I launch my product, it has to be the best.” 

- Bob Thompson

In This Episode:

0:00 What does a burly bearded man know about the skincare industry

0:48 Who is the driving force behind Bob’s skincare brand 

1:51 Uncovering an unsolved need 

4:23 Know your target audience and market potential

6:17 Market research and finding the right manufacturer

7:55 The difference between white label vs. custom formula

12:03 How does your risk-reward analysis look

14:21 Learning the basic framework for launching a product

Connect with Bob:

• Instagram
• Facebook