🎙️ Get ready for an electrifying conversation! PR powerhouse Liana Zavo sits down with Joseph Hernandez, the visionary entrepreneur turned political leader who's poised to become New York City's next mayor. This isn't your typical political interview—it's an explosive deep dive into the mind of a founder-turned-candidate who's bringing his entrepreneurial spirit to transform the Big Apple!

In this must-listen episode, Joseph reveals his game-changing policy blueprint while sharing the entrepreneurial mindset that's driving his revolutionary approach to city leadership. From boardroom to campaign trail, discover how this dynamic founder is applying startup thinking to solve NYC's biggest challenges.

• The Personal Story: Joseph opens up about his path to running for mayor and the experiences that shaped his political philosophy
• Vision for NYC: Detailed insights into his policy priorities and how he plans to address the city's most pressing challenges
• Leadership Philosophy: How Joseph approaches decision-making and building consensus in a diverse city
• Behind the Campaign: The real story of what it's like to run for mayor in America's largest city
• Future Plans: Joseph's roadmap for transforming New York City over the next four years

• Housing affordability and urban development
• Public safety and community policing
• Economic recovery and job creation
• Education reform and opportunity equity

• Transportation infrastructure and accessibility
• Healthcare access and mental health services

Joseph Hernandez is a dedicated public servant and community leader running to become the next mayor of New York City. With a background in biotech, Joseph brings a unique perspective to city leadership and a deep commitment to serving all New Yorkers.

Liana Zavo is the founder & CEO of ZavoMedia PR Group & ZavoVentures, specializing in online reputation management, personal branding development, and investing in female-led startups. Known for her strategic approach to brand building and thought leadership, Liana helps executives, organizations, and startups craft authentic narratives that resonate with their audiences by positioning founders as thought leaders.

This episode offers listeners an unfiltered look at the person behind the campaign and the vision driving one of NYC's most compelling mayoral candidates.

Listen now to discover what the future of New York City could look like under Joseph Hernandez's leadership.

Liana Zavo has developed a strong strategy for 21 days! Future-proofing your business with visibility and credibility.

In this captivating new episode, Liana Zavo explores the artistic journey of Justin Wadlington, delving into the pivotal moments that shaped both his creative vision and personal resilience. Together, they uncover the fascinating narrative behind his breathtaking masterpieces and the transformative experiences that fueled his artistic evolution.

Join Liana Zavo for an intimate conversation with visionary artist Justin Wadlington in our latest episode. This compelling dialogue reveals the intersection of adversity and inspiration in Justin's life, offering listeners a rare glimpse into the mind behind his extraordinary artwork and the profound experiences that influenced his unique artistic voice.

In this illuminating episode of USW, we explore the critical elements of personal branding for entrepreneurs through the expert lens of Liana Zavo, founder and CEO of Zavo Media Group.

🔍 EPISODE HIGHLIGHTS:

💡 Crafting Your Core Message: Zavo reveals why many entrepreneurs fail to connect with their audience due to vague messaging, emphasizing the power of a clearly defined brand purpose

🔄 The Adaptation Advantage: Learn how market awareness and flexibility position entrepreneurs to thrive amid constant change rather than merely react to it

🎯 The Specialist's Edge: Discover why Zavo advocates for specialization over trying to serve everyone and how expertise in a specific domain builds unshakable trust

🌐 Authentic Digital Engagement: Explore strategies for creating meaningful connections through genuine social media interaction that fosters loyalty and provides invaluable feedback

🔄 Rebranding With Purpose: Gain insights on navigating the inevitable rebranding process with clear narratives that enhance customer understanding

Zavo's central message transforms these challenges into stepping stones for growth, emphasizing that preparation and knowledge are the entrepreneur's most powerful tools for embracing change and achieving sustainable success.

Join us in this episode as we explore the vital role of effective communication in small businesses, especially in the wake of the pandemic.

Liana Zavo, a publicist and founder of ZavoMedia PR Group, shares her insights on how leaders can foster a transparent communication culture, leverage employee talents, and utilize innovative strategies to enhance team collaboration.

Discover practical tips on conducting communication workshops, implementing centralized platforms, and engaging with clients through social media and surveys. Tune in to learn how mastering communication can lead to a more engaged, productive, and successful organization.

Have you ever wondered how certain brands seem to skyrocket to success overnight? It often appears to be magic or luck, but what if there's a deeper, more deliberate foundation behind their rise?

In this episode, we explore the concept of brand authority, drawing insights from publicist Liana Zavo. She emphasizes that true brand authority goes beyond fame or follower counts; it’s about building genuine trust and influence within your industry.

Join us as we unpack Zavo's strategic framework for establishing brand authority, especially crucial for smaller businesses in crowded markets. We'll delve into her four essential steps: networking with local media to enhance your presence, creating unique and insightful content, executing targeted social media campaigns, and leading trends rather than just following them.

This isn't just about quick attention—it's about nurturing lasting relationships and proving your expertise over time. Tune in to discover how you can cultivate your own brand authority and unleash your potential!

Women's Economic Empowerment Through Storytelling Women's economic empowerment as a global economic driver

Innovative storytelling as a tool for systemic change—community building and mentorship—service-oriented leadership approach

Storytelling Methodology

Strategic narrative control helps women to: - Shape their professional identity. - Challenge status quo barriers - Amplify their voices in business. - Build authentic personal brands

Focus on creating ripple effects through mentorship programs reaching thousands—early intervention (teens and students)—

Global networking opportunities—cross-cultural collaboration

Practical Implementation

Concrete example: Hired 200 unemployed women during pandemic, regardless of background, teaching them storytelling skills and creating mutual benefit through global awareness

Global Perspective Insights gained from working across 12 countries, highlighting: - Universal challenges in gender equality - Cultural variations in barriers - International business opportunities - Cross-border collaboration potential

Business Case for Equality Economic benefits of women's empowerment: - Increased innovation - Enhanced productivity - Stronger economic growth - More diverse perspectives in business

Success in women's economic empowerment requires:

Active engagement and consistent action - Community support and mentorship - Strategic narrative control - Global perspective and local action

Is success really just about luck?

Join us as we dive deep into groundbreaking research by PR mogul and ZavoMedia founder Liana Zavo, who challenges the common perception that successful people are simply "born lucky." This episode explores how seemingly fortunate individuals actually create their own opportunities through specific habits, mindsets, and actions.

We'll unpack four key traits that set these high achievers apart: their bias for action over endless planning, their ability to view challenges through multiple lenses, their calculated risk-taking approach, and their remarkable resilience in the face of setbacks.

From practical daily habits to transformative mindset shifts, discover how you can cultivate your own "luck" and create an environment where success naturally follows. Whether you're an entrepreneur, professional, or someone seeking to understand the true nature of success, this episode offers actionable insights that prove luck isn't just a roll of the dice—it's something you can actively build.

Register for Summit on July 31st in NYC! Listeners get a special code, Zavo10, to use at checkout.