All aboard the struggle bus because in today’s episode of Unfiltered we’re sharing all the things we’re currently struggling with. Not the lessons we’ve learned. Or how we’ve made it to the other side. But just the fears we’re facing in real-time and the challenges we’re working with.

It’s hella vulnerable, hopefully relatable, and definitely a reminder that things are messier behind the scenes than they might appear to the world.

(Anti) Highlights:

• 6:00—19:44 - The battles of balancing social media (marketing on it, unplugging from it, you name it)
• 19:44—26:20 - Creating a flexible schedule vs. the reality of actually having a flexible schedule
• 26:20—33:51 - Questioning what success even looks like to us and all the ways that has changed
• 33:51—40:00 - Scarcity mindset. Period.
• 40:00—44:46 - A real-time revelation about “bad” investments
• 44:46—End - The BS behind believing in a “secret formula”

Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

If you’re someone who sells using the internet, you’re gonna love today’s episode of Unfiltered becauseeee we’re diving into all of our honest thoughts about the online space AND where we think it’s headed.

(Shout out to @groovysocial for this gem of a question.)

From the things we’ve already seen changing since we started our businesses to the shifts we’re predicting for the future of marketing in the online space, we’re spilling all of our unfiltered thoughts.

Highlights:

• 1:38—9:21 - How people are approaching investing in a totally new way
• 9:21—21:00 - The marketing tactics that seem to have stopped working
• 21:00—33:14 - New ways successful brands are putting themselves out there
• 33:14—49:32 - The kind of content people are shiftiting away from and towards
• 49:32—51:00 - The emphasis we’ve noticed that biz owners are putting on sustainablity
• 51:00—58:11 - Why brand strategy (and client experience) are more important than ever before

Resources/People Mentioned:

10x is Easier Than 2x
Max (@bymaximuehue)
Nicole (@groovysocial)

Marketing/Sales Psych Books:

Building a Storybrand
Hooked
Obsessed

Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!

Chances are, if you’re a biz owner, you’ve heard a thing or two about client experience. But… what the heck even is it? AND, how do you deliver a good experience to your clients?

Buckle up buttercup because on today’s episode of Unfiltered, we’re diving into a juicy conversation about everything we’ve learned about client experience (mostly from Fran, whose literal job title is client experience architect). From the misconceptions we had when we were just getting started to the big mistakes we’ve made to the fun ways we’ve sprinkled in our own personal touches, this episode is dishing on everything there is to know about client experience.

Highlights:

3:03—16:59 - Defining what client experience even is and the thing you’ll want to know before creating yours
16:59—26:33 - Common misconceptions and ways our perspectives on client experience have shifted since starting our businesses
26:33—30:28 - When’s the right time to prioritize client experience (and what’s actually worth investing in when you’re just getting started)
30:28—35:15 - The importance of outlining your processes (and what that even means)
35:15—51:41 - How and why to have good-ass communication with clients and the fun personal touches you can add to make communication your own
51:41—54:48 - The pros and cons to templatized emails
54:48—1:03:07 - Looks vs. experience and whether or not to focus on branded touch points
1:03:07—1:14:00 - How automations have changed our lives, saved our sanity, and made us millionaires (Jk… mostly)

Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!