Undiscovered Country | From ordinary to unforgettable: the three keys to lasting impact
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Undiscovered Country | From ordinary to unforgettable: the three keys to lasting impact
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About this listen
In this episode of Undiscovered Country, host Peter Mulford sits down with Columbia Business School’s Michel Tuan Pham to explore the psychology behind what makes an experience feel truly special. Drawing on his latest research, Professor Pham reveals three powerful drivers of unforgettable moments—uniqueness, meaningfulness, and authenticity—and how even the smallest touches can have a lasting impact. Together, they unpack how brands and leaders can design emotionally resonant experiences, and why AI may enhance or erode our sense of what’s real.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.