Understanding What Matters Most to Your Members | Episode 41
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Understanding What Matters Most to Your Members | Episode 41
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Summary
This month on Touchstone Energy’s Seven on 7 podcast, we’re diving into one of the most powerful tools available to electric cooperatives—research and member insights.
Joining us is Angelika Hoelger, Research Manager at Touchstone Energy, who walks us through the exciting evolution of the cooperative research portfolio and how it’s delivering more meaningful, actionable insights than ever before.
From our expanded relationship with the CFI Group/ACSI to the Cooperative Advantage Report, this episode highlights how data can drive real improvements—from energy efficiency outreach to strengthening member identity and engagement.
We’ll also explore key findings, including what drives satisfaction, where opportunities exist, and how co-ops can turn feedback into action.
Plus, get a preview of what’s ahead for 2026, including new research on broadband, Gen Z, community engagement, and more.
Hosted and produced by Jana Adams, Executive Director, Touchstone Energy® Cooperatives. Edited by Rafael Fernandez, Creative Producer.