From our Season 12 Archives... another favourite.

You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs.

This week on Under The Influence, we look at the wild and wacky world of marketing mobiles.

They’ve actually been around for over 100 years.

We’ll crack open the story behind the Planters Peanut Nutmobiles.

We’ll take to the skies to tell you an amazing story behind the famous Goodyear blimps.

And we’ll tell the story of the famous Oscar Meyer Wienermobiles.

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There are some very interesting loopholes in the world of marketing.

Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.

A loophole can help a company overcome barriers in the marketplace.

Sometimes, the way a product is marketed can give customers a loophole they can take advantage of.

And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation.

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If you searched the question:

“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.

But that’s incorrect. Martina Navratilova has 9.

This week, we look at remarkable ideas that promote gender equality.

Including an idea called Correct the Internet.com

And one that challenged menstruation taboos with a program called “Touch the pickle.”

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