Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn marketing strategy into scalable systems their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done.

Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses take back ownership of their marketing, instead of renting it.

00:00 - 00:27 "AI is an incredible tool. It's still just a tool in my mind. It's an incredible tool if brought in correctly and strategically, and then if trained properly once brought in. And so for small businesses that are bringing in these AI solutions without thinking through those things or even knowing how to think through those things, they're ending up just creating more noise with stuff that they're doing in AI versus actually making that impact.” — Sara Nay

00:28 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:46 - 01:48 About Sara

01:49 - 07:10 Marketing Essentials Moment: Building Trust in a Skeptical World

07:11 - 09:25 Welcome to the show, Sara!

09:26 - 10:59 Overview of Duct Tape Marketing's Services

11:00 - 12:57 Helping Agencies Transition to Strategy

12:58 - 14:25 The Impact of AI on Marketing

14:26 - 16:35 Success Stories from the Certification Program

16:36 - 18:48 The Origin of Duct Tape Marketing

18:49 - 20:50 John Jantsch's Legacy and Podcast

20:51 - 22:54 Sarah's Book: Unchained, Breaking Free from Broken Marketing Models

22:55 - 25:29 AI's Role in Marketing

25:30 - 26:05 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media!

26:06 - 29:31 Promoting the Book Launch

29:32 - 31:17 Current Needs and Future Goals

31:18 - 34:50 Recommendations

34:51 - 36:40 Helpful Resources

36:41 - 37:08 Reach out to Sara - https://www.linkedin.com/in/saranay/

37:09 - 37:51 Final Thoughts

37:52 - 38:21 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!

38:22 - 39:08 Join the Marketing Expedition Community today!

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