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Ultimate Guide to Partnering®

Ultimate Guide to Partnering®

By: Vince Menzione - Technology Industry Sales and Partner Executive
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 Empowering partners to thrive during this time of rapid transformation. Economics Marketing Marketing & Sales Politics & Government
Episodes
  • 281 – Why SHI’s Audacious Transformation is Mastering Agentic AI

    281 – Why SHI’s Audacious Transformation is Mastering Agentic AI
    Dec 21 2025
    What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft’s cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.
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    23 mins
  • 280 – A Half Trillion Dollar Opportunity: How ServiceNow Unlocks Marketplace

    280 – A Half Trillion Dollar Opportunity: How ServiceNow Unlocks Marketplace
    Dec 14 2025
    Welcome back to the Ultimate Guide to Partnering® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ Jen Odess, Group Vice President of Partner Excellence at ServiceNow, joins Vince Menzione to discuss the company’s incredible transformation from an IT ticketing solution to a leading AI-native platform for business transformation. Jen dives deep into how ServiceNow has strategically invested in and infused AI into its unified platform over the last decade, enabling over a billion workflows daily. She also outlines the critical role of the partner ecosystem, which executes 87% of all implementations, and reveals the company’s strategic initiatives, including its commitment to the hyperscaler marketplaces, the goal to hit half a billion dollars in annual contract value for its Now Assist AI product, and the push for partners to adopt an ‘AI-native’ methodology to capitalize on the fact that customers still want over 70% of AI buying to be done through partners. Key Takeaways ServiceNow is an ‘AI-native’ company, having invested in and built AI directly into its unified platform for over a decade.The company’s core value today is in its unified AI platform, single data model, and leadership in workflows that connect the entire enterprise.ServiceNow will hit $500 million in annual contract value for its Now Assist AI products by the end of 2025, making it the fastest-growing product in company history.An astonishing 87% of all ServiceNow implementations are done by its global partner ecosystem, highlighting their crucial role.The company is leveraging the half-trillion-dollar opportunity of durable cloud budgets by driving marketplace transactions and helping customers burn down cloud commits using ServiceNow solutions.To win in the AI era, partners must adopt AI internally, co-innovate on the platform, and strategically differentiate themselves to rank higher in the forthcoming agentic matching system. Key Tags: ServiceNow, AI-native platform, Now Assist, Jen Odess, partner excellence, workflow leader, AI platform for business transformation, hyperscalers, Microsoft Azure, Google Cloud, AWS, marketplace transactions, cloud commits, AIDA model, agentic matching, F-Pattern, Z-Pattern, group vice president, MSP, GSI, co-innovation, autonomous implementation, technical constraints, visual hierarchy, UX, UI, responsive design. Ultimate Partner is the independent community for technology leaders navigating the tectonic shifts in cloud, AI, marketplaces, and co-selling. Through live events, UPX membership, advisory, and the Ultimate Guide to Partnering® podcast, we help organizations align with hyperscalers, accelerate growth, and achieve their greatest results through successful partnering. Transcript: Jen Odess Audio Podcast [00:00:00] Jen Odess: The AI platform for business transformation, and I love to say to people, it sounds like a handful of cliche words that just got stacked together. The AI platform for business transformation. Yeah. We all know these words, so many companies use ’em, but it is such deliberate language and I love to explain why. [00:00:20] Vince Menzione: Welcome to, or welcome back to The Ultimate Guide to Partnering. I’m Vince Menzi on your host, and my mission is to help leaders like you achieve your greatest results through successful partnering. Today we have a special leader, Jen Odes is the GVP for Partner Excellence at ServiceNow. And joins me here in the studio in Boca Raton. [00:00:40] Vince Menzione: Jen, welcome to the podcast. Thanks, Vince. It’s so great to be here. I am so thrilled to welcome you. To Boca Raton, Florida. Our podcast home look at this amazing background we have Here is this, and this is where we host our ultimate partner Winter retreat. Actually, in February, we’re gonna give that a plug. [00:00:58] Vince Menzione: Okay. I’d love to have you come back. I’d love to have an invite. And you flew in this morning from Washington DC [00:01:04] Jen Odess: I did. It was 20 degrees when I left my house this morning and this backdrop. Is definitely giving me, island South Florida like vibes. It’s fabulous. [00:01:13] Vince Menzione: And we’re gonna talk about ServiceNow. [00:01:14] Vince Menzione: And you’re also opening an office down here? We [00:01:17] Jen Odess: are [00:01:17] Vince Menzione: in West Palm Beach. Not too far from where we are. Yes. Later 2026. Yeah. I love that. And then so we’ll work on the recruiting year, but let’s dive in. Okay. So thrilled to have ServiceNow and to have you in the room. This has been an incredible time for your organization. [00:01:31] Vince Menzione: I have been watching, obviously I work with Microsoft. We’ve had Google. In the studio, Amazon onboard as well. And other than those three organizations, I can’t think of any other legacy organization that ...
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    42 mins
  • 279 – Why Microsoft Sellers Are Ignoring Your Solution (And How to Fix It)

    279 – Why Microsoft Sellers Are Ignoring Your Solution (And How to Fix It)
    Dec 7 2025
    Welcome back to the Ultimate Guide to Partnering® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this insightful session, Vince Menzione is joined by Erika Irby of Veeam and Pat Primavera of Microsoft to discuss the evolution of their strategic partnership. They unpack Veeam’s transition from a “drinking company with a software problem” to a $2 billion enterprise aiming for $5 billion, revealing the tactical shifts in engineering alignment, sales play development, and co-sell activation that led to their landmark five-year agreement. Pat shares his framework for precision execution within the Microsoft ecosystem, while Erika details how Veeam leveraged “customer zero” strategies and internal alignment to drive success. Key Takeaways Engineering alignment is the critical first pillar before attempting to execute go-to-market strategies.Successful co-selling requires specific packaged plays tailored to distinct seller roles like security specialists or ATSs.Alliance leaders and cloud sales leaders must be in the same room to create joint plans rather than doing internal selling later.Veeam’s commitment to Azure and aligning with Microsoft seller compensation was vital for their five-year agreement.Partners should act as “Customer Zero” by using tools like the Data Resilience Maturity Model on themselves first to prove value.The next major growth opportunity lies in Partner-to-Partner (P2P) collaboration to bundle solutions for the marketplace. If you’re ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Veeam, Microsoft partnership, co-sell activation, ISV strategy, engineering alignment, precision execution, Veeam Data Cloud, Data Resilience Maturity Model, Azure commitment, partner-to-partner, P2P collaboration, channel marketing, sales plays, crossing the chasm, cyber resilience, agentic AI, customer zero, marketplace growth, alliance strategy, ecosystem transformation. Ultimate Partner is the independent community for technology leaders navigating the tectonic shifts in cloud, AI, marketplaces, and co-selling. Through live events, UPX membership, advisory, and the Ultimate Guide to Partnering® podcast, we help organizations align with hyperscalers, accelerate growth, and achieve their greatest results through successful partnering. Transcript: [00:00:00] Erika Irby: Kinda what you were talking about earlier about the, the idea of the channel is non-existent anymore, right? Like we’re, we’re all in this kind of universe of different entities and we all, you know, work together and orbit each other and compliment even, you know, frenemies. I mean, we look at them like, how can we learn? [00:00:15] Erika Irby: How can we grow? You know, how can we be better? [00:00:19] Vince Menzione: Welcome to The Ultimate Guide to Partnering. I’m Vince Menzi, own your host, and my mission is to help leaders like you achieve your greatest results through successful partnering. We just came off Ultimate Partner, live at Carahsoft Training Center in Reston, Virginia. [00:00:35] Vince Menzione: Over two days, we gather top leaders to tackle the real shifts shaping our industry. If you weren’t in the room, this episode brings you right to the edge of what’s next. Let’s dive in. We have another incredible group of another organization here, and this is a really great conversation point too. Maybe I kind of alluded to it. [00:00:57] Vince Menzione: Um, you know, those who know me, when I started the podcast, I was actually doing individual consulting work, uh, before we got to do these events and really started to get front and center with the community in a big way. Uh, and Veeam was actually a client of mine back for several years. Um, so this is gonna be a really interesting conversation. [00:01:17] Vince Menzione: Uh, so we have two incredible leaders gonna be joining me up on stage here. Uh, Eric, I guess I’m gonna introduce ’em, right. So, Erica Irby, who recently rejoined Veeam, who’s been on stage before at other ultimate partner events and is a sponsor for us, and Eric Irby, who leads the channel marketing organization. [00:01:38] Vince Menzione: So taking Veeam, which is a large ISV, and making ’em front and center with the channel and the reseller community. And Pat Primavera, who I worked with at Microsoft, in fact, way back in the day, and his wife as well, who is now a leader in the ISV organization. We’re gonna have ’em go in the specifics of their roles, but having them join me on stage today. [00:01:57] Vince Menzione: So welcome you both on stage. Come on up and join me. I feel like come on down. ...
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    14 mins
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