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There are approximately 5 million people of South Asian heritage in the UK...but where are the South Asian podcasters? When I asked google AI “what was the first south asian podcast” the answer was this: While pinpointing the absolute first South Asian podcast is difficult, "The Masala Podcast" is a strong contender, and was one of the earliest and most prominent South Asian-focused podcasts, starting in 2009.”

In this episode you’ll hear from Sangeeta Pillai, the creator and host of the multi-award-winning Masala podcast and founder of Soul Sutras, a south asian feminist platform.

This series is hosted and created by Christina Barsi, the founder and CEO of Avant Haus Media, and Boss-Goddess, a strategic content-marketing agency specializing in podcasting, as well as The Women's Podcast Industry Network™.

More on Sangeeta:

Sangeeta Pillai is the creator of the multi-award-winning Masala Podcast as well as the founder of South Asian feminist network Soul Sutras. Sangeeta grew up in a Mumbai slum fighting for her rights - and found her feminism early on. Today, she is recognised as a leading voice for South Asian feminism globally. Sangeeta's work challenges many cultural taboos: from sex, sexuality, periods, shame, mental health, menopause and more.

While celebrating many life-enhancing aspects of her South Asian culture: from Kamasutra, Tantra, Ayurveda, Bollywood and beyond. Sangeeta's Masala Podcast has won 6 British Podcast Awards, 1 Audio Production Award & the Spotify SoundUp 2018 award. Most recently, Sangeeta and Masala Podcast have been on giant billboards in New York, London, Dublin, Cardiff & Glasgow. Sangeeta has been featured extensively in the press from BBC Radio, Guardian, Metro, Cosmopolitan, Evening Standard, Stylist, Eastern Eye to Huffington Post.

Visit: Avant Haus Media

Join: The Women's Podcast Industry Network™

Visit: https://www.soulsutras.co.uk

Listen: Masala Podcast

LinkedIn: @sangeetapillaisoulsutras

LinkedIn: @christinabarsi

Mentioned in this episode:

Coiled by Leanne Alie

Goalhanger & Nicole Logan

Research:

• https://podnews.net/article/history-uk-podcasts
• https://podcastrex.com/topics/where-in-the-world-are-the-south-asian-podcasters
• https://en.wikipedia.org/wiki/South_Asians_in_the_United_Kingdom
• https://www.soulsutras.co.uk/