UGC Explained - Answering YOUR Questions - Making Ads that DON'T SUCK cover art

UGC Explained - Answering YOUR Questions - Making Ads that DON'T SUCK

UGC Explained - Answering YOUR Questions - Making Ads that DON'T SUCK

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About this listen

Let’s kick things off with the episode that started it all. We’re answering the real questions creators ask — what is UGC, how do you make it feel real, what should you say, and how do you film ads people actually trust?

You’ll learn:

  • The 3-beat story formula for any product
  • Why “energy shifts” keep people watching
  • How to look natural on camera (even if you hate being on it)
  • Why empathy beats aesthetics — every time
  • The “Chaos to Chef” mindset for getting better with each video

By the end of this episode, you’ll stop overthinking and start creating.

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