You don’t need to be wildly witty or irresistibly charming to give a great talk; you just need to be yourself. In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke share why authenticity matters most, along with a few practical tips that can take your speaking skills to […]

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How do you bring human-centered design into systems that weren’t built with humans in mind?In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore how small, thoughtful changes, even in complex, rigid systems, can prevent problems and demonstrate that people matter.

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Have you ever been forced to sit through hours of training because someone in another department made a mistake that has nothing to do with you? This “fire hose” approach that organizations sometimes take to address problems is surprisingly common. In our first episode of a series on the psychology of human-centered design, Two Guys […]

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If threatening punishment is not an effective way to change behavior or motivate people, why do we continue to do it? In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy wrap up their exploration of the psychology of punishment by examining why we rely on threats and why they still […]

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Not all punishment is created equal. While punishment can serve many purposes, it’s not always effective when it comes to changing behavior, especially if the goal is simply to avoid getting punished. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy continue their exploration of the psychology of punishment, focusing […]

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In the moment, threatening punishment to see behavior change might seem like a good idea, but does it work? It turns out it depends on your goal. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy talk about the psychology of punishment and reveal why scolding, […]

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It can be frustrating to be in conversations that get you nowhere, often because one party knows what they want already and is not interested in hearing the other side. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore the all too common practice of […]

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Our culture, personal reflection, and life experiences shape how we understand our value within larger systems, and this, in turn, affects how we see our role in creating change. In the third and final installment in our Two Guys on Your Head series on the psychology of apathy, Dr. Art Markman, Dr. Bob Duke, and […]

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