In this Encourager Jam Session, Mitch Matthews sits down with Loren Greiff, an executive career strategist and founder of Portfolio Rocket. Loren shares how a major career pivot turned into her mission to empower professionals over 40 to not just land jobs, but truly own their careers. From calling out ageism to embracing personal branding and integrity, Loren drops a masterclass on knowing your ideal client and leading with authenticity.

🎧 In This Episode, You’ll Learn:

• Why Loren “goes to bed with her client” (well... it's a bit different than you think... but it WORKS!!) – and what that means for connecting deeply with your niche.

• The real deal about ageism in the job market – and how Loren helps clients navigate it with clarity and confidence.

• How to speak to your ideal client shoulder-to-shoulder — not from a pedestal.

• Loren’s candid journey applying to TEDx talks and the perseverance it takes to chase big dreams.

• What Loren’s building next: an alumni program designed to keep executives thriving after they land the job.

🔥 Notable Quotes:

• “Don’t you dare give up before the miracle.”

• “Know your person. Speak to them like you're in the trenches with them.”

• “I’m not going to ask my clients to do anything I wouldn’t do myself.”

💡 Resources & Links:

• Loren’s site: PortfolioRocket.com

• Adam Carroll’s TED Talk: Watch here

• 44 Ways to Grow Your Coaching Business PDF: Download here

🗣️ Keep the Conversation Going:
Leave a review, share this episode with a fellow coach or executive, and tag us with your biggest takeaway!