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A slow Sunday at a neighborhood lounge turned into the spark for a national brand. Raechel Van Buskirk shares how a grumpy regular, a tray of sriracha bacon deviled eggs, and pure curiosity unlocked a simple truth: everyone loves deviled eggs, no one wants to make them. That insight carried her from bar brunches to trailers, a mall push-cart next to a missing Santa, a full-service restaurant, and now a franchise model with nationwide shipping and high-protein bowls built around eggs.

We get into the gritty details operators care about: testing flavors with real customers, pricing a labor-heavy product, making the line a show instead of a secret, and turning a nostalgic side into a year-round habit. Raechel breaks down the Shark Tank journey from the first email to a deal with Barbara and Mark, and the moment Damon called her food the best he’s eaten in 16 seasons. More important than TV praise, she explains the systems that let a humble egg travel well: chilled whites, sealed fillings, toppings, and instructions that land a “deviled egg bar” in your kitchen.

This is also a story of cost and courage. Raechel and her husband sold assets, reinvested relentlessly, and kept building through a cancer diagnosis. The leadership lessons are simple and sharp: hire for strengths, trust quickly, let experts work, and fail fast without shame. We look ahead to a Dallas-area shop where guests watch their deviled eggs, egg salads, and hot protein bowls assembled Chipotle-style—think egg whites instead of rice, big flavor, and serious protein for GLP-1 era appetites.

If you’re hungry for resilient entrepreneurship, category reinvention, and the craft of turning a commodity into culture, you’ll feel right at home here. Subscribe, share with a friend who loves bold ideas and better snacks, and leave a review so more builders can find this conversation.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com