Customer marketing is about turning your happiest customers into your biggest growth engine.

Taylor Bogar, founder of Social Animal, shares how she helps B2B brands build community-driven marketing strategies that generate real revenue. With a wealth of experience leading customer marketing at Apollo and Chili Piper, Taylor explains how to design advocacy programs that go beyond post-sale activities and create value for both customers and prospects.

Taylor offers practical advice for building programs that start with truly knowing your customers, making them the hero of your story and creating social proof that resonates in the market.

What you’ll learn:

• How to design customer marketing programs that drive both community engagement and revenue
• Why making your customer the hero creates stronger social proof and brand trust
• How to tie advocacy and social strategies back to tangible business outcomes

Episode Outline:
(00:00) Introducing Taylor Bogar
(01:43) Taylor's journey from Apollo to Social Animal
(03:00) The entrepreneurial leap
(06:20) Balancing entrepreneurship and family
(12:23) Building successful customer advocacy programs
(14:27) Revenue attribution in customer marketing
(18:30) Mindset shifts for effective customer marketing
(21:40) Getting started with customer marketing
(24:49) Leveraging social media for customer marketing
(25:32) The role of creativity in marketing