Most creators want more views. But if you're using a podcast or YouTube channel to grow your business, chasing viral content can actually backfire.

In this episode of It’s Not Just Talking, I talk with Auret Esselen of Essetino Media about why an "antiviral" content strategy often works better for entrepreneurs, coaches, and service providers. We unpack how viral videos attract the wrong leads, what it really takes to build trust with your audience, and how to turn your content into a client-generating machine.

Here’s what you’ll learn:

How viral growth can sabotage your sales funnel

What business-focused creators should do differently on YouTube

The best way to create long-term content that brings in the right people

If you’re wondering why your content isn’t converting, this episode will show you exactly where to shift your strategy.

To connect with Auret or find out more about her Youtube audit go to: https://essetinomedia.com/youtube-service/

Also get your copy of The YouTube Authority Checklist: https://essetinomedia.com/youtube-authority-checklist

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