Ingrid Nilsen was one of the most followed YouTubers ever, but in 2020, she walked away from her influencing career to try something new. In this episode, Alex Sujong Laughlin talks to Ingrid about her decision to quit influencing and how that led to the creation of her candle and fragrance company, The New Savant.

Episode transcript here: https://docs.google.com/document/d/16C3QO_2Dc0xCfLgoxnFD2XmcHU0hL0_4aylVf85oejk/edit?usp=sharing

🏷️: Ingrid Nilsen, Erica Anderson, The New Savant, youtubers, youtube, lifestyle, creators, vlogmas, influencers, small business, starting a business, candles, candle company, early influencers, covergirl, Alex Sujong Laughin, Try Hard podcast, starting over, navigating transition, creative burnout


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Follow Alex Sujong Laughlin on Instagram: https://www.instagram.com/alexlaughs/

Email Alex: alex[at]defector.com

Subscribe to Defector Media: https://defector.com/

Check out Try Hard in audio form: https://podcasts.apple.com/us/podcast/try-hard/id1824016771


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Credits:


This show is produced by Haleema Shah and Alex Sujong Laughlin. Mixing by Samantha Gattsek. Justin Ellis is Defector’s projects editor. Our show art is by Lille Allen. Our theme song is “Photo Booth,” by Avery Friedman. Jasper Wang is Defector’s business guy. Thank you to the Defector staff and to Sean Kuhn. Our merch store was created by Dan McQuade. Defector Media is a collectively owned, subscriber based media company. Try Hard is a proud member of Radiotopia.

Alex Sujong Laughlin launched the Try Hard podcast in 2025 and almost ended the show due to creative burnout, chronic health issues, and major life changes. In this episode, Alex breaks down what you can expect from the new season of Try Hard. Stay tuned for our new season launch date!

Episode transcript here: https://docs.google.com/document/d/12s8f_Kz_L3z5bfEJkhJamHGJKpwGUtglVbM-tMRyV3Q/edit?usp=sharing

🏷️: Alex Sujong Laughin, Try Hard podcast, starting over, navigating transition, trying new things, creative burnout, podcast hosting, chronic illness, work, self care, defector, creative work, new projects


***


Follow Alex Sujong Laughlin on Instagram: https://www.instagram.com/alexlaughs/

Email Alex: alex[at]defector.com

Subscribe to Defector Media: https://defector.com/

Check out Try Hard in audio form: https://podcasts.apple.com/us/podcast/try-hard/id1824016771


***


Credits:


This show is produced by Haleema Shah and me, Alex Sujong Laughlin. Mixing by Samantha Gattsek. Justin Ellis is Defector’s projects editor. Our show art is by Lille Allen. Our theme song is “Photo Booth,” by Avery Friedman. Jasper Wang is Defector’s business guy. Thank you to the Defector staff and to Sean Kuhn. Our merch store was created by Dan McQuade. Defector Media is a collectively owned, subscriber based media company. Try Hard is a proud member of Radiotopia.

Breaking this brief winter freeze with a bonus episode featuring a conversation with Madeline Porsella and Mabel Capability Taylor, the creators of Mandylion Press, which "unearths lost literary gems written by women and weirdos in the (very) long nineteenth century."

Check out Mandylion's books here: https://www.mandylionpress.com/
Listen to their podcast, 1-800-1800: https://open.spotify.com/show/4evGmpMz51afDLClA3RVce

***Sign up for ICE watch training***: https://statesatthecore.substack.com/p/community-defense-and-ice-watch

Send me voice memos about the things YOU'RE trying at podcasts@defector.com, or you can message me or tag me on Instagram @alexlaughs. https://www.instagram.com/alexlaughs/

Try Hard is hosted and produced by Alex Sujong Laughlin. Editorial and production support from Audrey Mardavich, Tom Ley, and Jae Towle Vieira. Justin Ellis is Defector's projects editor. Our show art is by Lille Allen and our theme song is "Photo Booth" by Avery Friedman.

Try Hard is a proud member of Radiotopia.