Episodes

  • Working Well Across the Ecosystem - Ep 5: Nick Bonney
    Apr 24 2025

    In the latest episode of the Working Well Together Podcast, our host Mark Thorpe talks to Nick Bonney from Deep Blue Thinking about his varied experience client side, agency side and as an independent:

    - Organisations make political and emotional decisions, not just rational decisions, so trust and relationships are key;

    - The need to be intentional and explicit, to compensate for remote working and transactional, scheduled relationships;

    - Why agencies can apply the Working Well Together principles with their own suppliers too

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    29 mins
  • Working Well Together to Set Up For Success. Episode 4
    Apr 14 2025

    In the latest episode of the Working Well Together Podcast, our host Mark Thorpe hears how Ciaran Acford from Ooni and Andy Haylett and Alice Langthorne from Boxclever built a great research partnership: - Why starting with 'no' led to greater trust - The importance of understanding why the research has come about, to inform better choices - How following the WWT Charter ensures research has more impact, by enabling the agency to do their best work

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    32 mins
  • The Hidden Problem: Confronting Ageism in Research and Insights
    Apr 10 2025

    In this episode, Dr Mark Thorpe discusses ‘the problem of age’ with the pioneering Liz Norman, owner of the eponymous recruitment consultancy, and advocate for greater awareness of age-related discrimination and the commercial value of older people in the workforce.

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    28 mins
  • The Power of Conversations for Working Well Together. Episode 3: Nick Rich
    Mar 28 2025

    In this episode, our host Mark Thorpe discusses with experienced insight leader Nick Rich of Growth Constructors and volunteer for the Working Well Together Team, the power of conversations: - Why insights is perhaps the most collaborative profession of all; - The responsibility on clients to make room for sometimes difficult conversations; - How informal chats can be preferable to formal feedback processes

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    30 mins
  • Decoding Behaviour: When Semiotics Meets Behavioural Science
    Mar 18 2025

    In this episode of "Truth Revealed," Tom Morgan and Bridget Dalton discuss the intersection of semiotics and behavioural science. Tom, a senior director at Truth, and Bridget, head of Truth Futures, explore the similarities and differences between their respective fields. They delve into how semiotics and behavioural science can be blended to create powerful insights and actionable strategies for understanding and influencing human behaviour.

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    21 mins
  • Working Well Together: Origin Story. Episode 2: Suzanne Lugthart
    Mar 17 2025

    In this episode, our host Mark Thorpe discusses with clientside researcher and longstanding AURA supporter Suzanne Lugthart, the origin of why and how the Working Well Together Charter was developed through consultation - plus: - Why it’s a mistake for clientside researchers to let themselves be held back by hierarchy - The risk of confusing speed and agility with urgency, by overlooking the importance of forward planning - How Working Well Together can help every work day be a little bit better - and every project more impactful

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    41 mins
  • International Women's Day 2025: women, sport and changemaking
    Mar 6 2025

    Truth X Changemaking IWD discussion on the overlap between leadership, sport, insight and storytelling and how all of these things can drive changemaking. With Kelly Davies, Co Founder of Sport for Changemaking and Asoka UK Director & Matilda Andersson Managing Director of Truth Consulting.

    To learn more visit www.truth.ms

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    23 mins
  • Introducing the Working Well Together campaign. Episode 1: Ruth Hinton
    Mar 3 2025

    In this first episode, our host Mark Thorpe discusses with Ruth Hinton from Vue and AURA what the Working Well Together campaign is all about: - why AURA is campaigning for better client-agency relationships; - what are the 6 principles and why were they chosen; - how both agencies and clients can get involved and join the movement

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    37 mins