In this episode of the Truth Hurts Podcast, Megan Bentley, known as The Color Countess, breaks down how color functions as a strategic tool rather than a fashion trend. She explains how wearing the wrong colors can subconsciously create mistrust, age the face, and weaken authority, while the right colors instantly sharpen features, project power, and increase attraction in business, dating, and leadership. Megan walks through the modern 16-season color analysis system, demonstrates live color draping, and exposes how the fashion industry pushes trends like black that actively work against most people. The episode reframes color as one of the fastest, cheapest, and most overlooked ways to improve presence, confidence, and first impressions.

In this episode, you'll learn:

• Why the brain looks for harmony first and how color affects trust

• The difference between undertone and overtone and why undertone matters more

• Why the traditional four season color system no longer works

• How the modern 16 season system creates precision and stronger results

• Why black is not universally flattering and how fashion trends mislead consumers

• How correct colors can visually lift the face and act as a low cost facelift

• Executive and power colors for leadership, interviews, and authority

• Using color strategically for dating, Zoom calls, and first impressions

• Why color analysis is exploding on social media and not going away

Timestamps:

00:00 – 02:15 - Why color creates trust, authority, and instant first impressions

02:15 – 05:30 - Modern color analysis explained - Undertones vs overtones and why the four season system is outdated

05:30 – 07:45 - Executive dressing and power colors - Why navy, white, and specific reds signal leadership

07:45 – 14:30 - Live color draping demonstration - How the right colors sharpen features and the wrong ones dull them

14:30 – 21:20 - Finding your true season and palette flow - Winter vs summer, depth, contrast, and intensity explained

21:20 – 30:30 - Why black is not universally flattering - How the fashion industry pushes trends that work against most people

30:30 – 42:50 - Color confidence and the future of style - Why color analysis is exploding and how to work with Megan

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YouTube: @TruthHurtsShow

Brian's Links

Instagram: https://www.instagram.com/briangoldphd

TikTok: https://www.tiktok.com/@briangoldphd

Makan's Links

Instagram: https://www.instagram.com/Makan.Mostafavi

TikTok: https://www.tiktok.com/@makanmostafavi

Megan's Links

Instagram: https://www.instagram.com/thecolorcountess

Website: https://www.thecolorcountess.com

#TruthHurtsPodcast #ColorAnalysis #PersonalBranding #FirstImpressions #ExecutivePresence #StylePsychology #ImageConsultant #GlowUp #ConfidenceBoost #SelfImprovement

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Former SWAT commander Josh Schirard reveals shocking statistics about rideshare assaults and explains why most people are completely unprepared for violence. After 20+ years in law enforcement, he breaks down threat assessment tactics cops use, the "run hide fight" protocol for active shooters, and why locked doors save lives.

Josh shares his journey from patrol officer to SWAT commander and operations bureau leader, teaching active shooter response to both law enforcement and civilians. He explains why he left policing to become a pilot, only to return with a mission to help everyday people protect themselves with less-lethal defense tools.

In this episode, you'll learn:

• The "spidey senses" techniques cops develop working bar security that civilians can use

• How to read faces, hands, and behavior to spot threats before violence erupts

• Why most violent encounters happen within 3-7 feet with almost no warning

• The truth about active shooter response and what actually stops attackers

• Why 1 in 8 women using rideshares face sexual assault and what to do about it

• The less-lethal alternative to firearms that Josh now trains schools and law enforcement to use

• Why being prepared isn't about being paranoid—it's about living freely without fear

Whether you're a parent worried about your kids' safety, someone who uses rideshares, or just want to develop better situational awareness, this conversation could save your life.

Timestamps:

00:02:44 - "Cops Don't Make Money" - Why Young Cops Work Bar Security & How It Builds Threat Detection

00:05:36 - "Read the Room or Get Hurt" - The Face Switch That Tells You Violence Is Coming

00:08:15 - "3-7 Feet, 3-7 Seconds" - The Brutal Reality of How Fast Violence Happens

00:15:22 - "Hands Will Kill You" - Why SWAT Commanders Watch Hands, Not Faces

00:28:45 - "Your Untrained Response Will Fail" - What Civilians Get Wrong About Self-Defense

00:42:41 - "Run Hide Fight in That Order" - The Active Shooter Protocol That Saves Lives

00:45:18 - "1 in 8 Women Face Assault in Rideshares" - The Statistic Nobody Talks About

00:47:22 - "Prepared, Not Paranoid" - Why Mental Rehearsal Makes You Unstoppable

Follow US!

YouTube: @TruthHurtsShow

Brian's Links

Instagram: https://www.instagram.com/briangoldphd

TikTok: https://www.tiktok.com/@briangoldphd

Makan's Links

Instagram: https://www.instagram.com/Makan.Mostafavi

TikTok: https://www.tiktok.com/@makanmostafavi

Josh Schirard's Links:

https://www.instagram.com/josh_on_the_fly/

#SelfDefense #SWAT #ActiveShooter #PersonalSafety #LawEnforcement #ThreatAssessment #RideSafety #SituationalAwareness

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In this episode, Artin Bogdanov walks through his path from building forecasting platforms at Walmart Labs to founding Sun App, a learning product that generates long form, interactive audio “courses” on demand. He shares practical lessons from an early ecommerce business (including keyword strategy, conversion improvements, and relationship driven sales), what happened when Google policy changes cut off his growth channel, what he learned inside Magento and Adobe about growth teams and scaling, and how an attempted acquisition (and later geopolitics) shaped his startup decisions.

The conversation ends with a live style walkthrough of Sun App’s core idea: turn any topic, mentor, or body of knowledge into a structured audio lesson you can interrupt with questions, with sources shown for credibility, plus details on their funding and launch plans.

Key takeaways:

1. Platform dependency can destroy a business overnight Artin explains how a single Google policy change wiped out a highly profitable ecommerce operation almost instantly. The lesson: building on platforms you do not control is one of the biggest existential risks founders underestimate.

2. Real growth happens when product, marketing, and sales are unified From Walmart to Magento and Adobe, he emphasizes that true growth teams are cross-functional. When messaging, experimentation, and product development are aligned, conversion and retention compound much faster.

3. The future of learning is interactive, on-demand, and personalized Sun App was born from the realization that people do not want static courses or endless Q&A. They want guided learning they can pause, interrogate, and adapt in real time, with sources to build trust and reduce hallucination.

Timestamps:

00:00 – 04:00 Intro and Walmart Labs work Forecasting systems, inventory prediction, and how data drives massive operational decisions

07:30 – 15:45 Early ecommerce journey Paid search strategy, keyword scaling, conversion optimization, and sales relationships

16:00 – 20:30 Platform risk reality Google policy changes, ad shutdowns, SEO collapse, and legal lessons

20:30 – 31:30 Magento and Adobe years Growth teams, experimentation culture, cloud adoption, and scaling frameworks

49:00 – 55:00 Sun App origin story From conversational AI experiments to structured, interruptible audio learning

55:00 – 01:09:00 Leaving Big Tech and building Sun App Quitting Walmart, raising venture funding, product vision, launch plans, and waitlist

Follow US!

YouTube: @TruthHurtsShow

Brian's Links Instagram: https://www.instagram.com/briangoldphd

TikTok: https://www.tiktok.com/@briangoldphd

Makan's Links Instagram: https://www.instagram.com/@Makan.Mostafavi

TikTok: https://www.tiktok.com/@makanmostafavi

Artin Bugdanov Links:

http://sungpt.ai/

http://sunapp.ai/

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