Trust Over Attention - Part 2: What Would Your Billboard Say?
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Trust Over Attention - Part 2: What Would Your Billboard Say?
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About this listen
What if you won a free month on the most prominent billboard in your city? What would it say? In this episode, we explore the challenge—and the trap—of trying to make a big splash with one big opportunity. From flashy slogans to viral campaigns, we unpack why chasing attention often backfires and how a simple, trust-driven message can make a lasting impact.
You’ll learn why gimmicks rarely lead to meaningful growth, the hidden costs of attention-grabbing strategies, and how focusing on authenticity can strengthen your brand and your business.
What You’ll Discover in This Episode:
- Why most billboard campaigns fail to create real value
- The psychology of attention vs. trust
- How one sincere message can build a stronger connection than the cleverest slogan
- Practical tips for crafting brand messages that resonate deeply
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.