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True to Form

True to Form

By: Audrey Neff
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Hosted by Audrey Neff, international speaker, industry thought leader, and Senior Director of Marketing Strategy for PatientNow, True to Form showcases transparent conversations with the most influential minds & leading voices shaping the future of the rapidly-growing medical aesthetic & wellness industries.© Copyright 2025 Audrey Neff Economics Leadership Management & Leadership
Episodes
  • Special Release: The Current State of Medical Aesthetics in 2025 with Audrey Neff & Jeff Cohen
    Nov 10 2025

    In this special crossover episode from the Healthcare Disrupters Series, Audrey Neff is invited on the show as the first female disrupters guest. Her and Jeff Cohen — founder of the American IV Association, the American Peptide Association, and the Florida Healthcare Law Firm — explore the evolution of medical aesthetics and wellness. From her own personal career journey over the last decade to the current realities of med spa entrepreneurship, private equity and consolidation, this conversation offers a candid discussion that challenges industry norms and empowers practice owners to think differently about growth.

    Full episode also available for viewing on YouTube.

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    50 mins
  • PDGF, Peptides & Plated: A No-BS Conversation with Jessica Christy, PA-C
    Oct 20 2025

    Host Audrey Neff welcomes Jessica Christy, PA-C, founder of Beauty Culture Med Spa and Cultured Wellness, for an eye-opening discussion on building a brand rooted in purpose. The two explore the art of developing high-performing teams and leading through core values — while also addressing some of the industry's most talked-about topics, including PDGF, Plated exosome products, and the expanding role of peptides and regenerative medicine.

    Packed with insights, strategy, and substance, this episode is a must-listen for any aesthetic leader looking to grow their business and redefine what it means to deliver care that goes deeper than skin.

    To learn more about The Wellness Aesthetic Fusion Method click here.

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    58 mins
  • Challenging the Status Quo to Achieve Success with Dr. Leslie Apgar
    Aug 20 2025

    Audrey Neff sits down with Dr. Leslie Apgar — national trainer & speaker, owner of PuraVida Med Spa and co-founder of Aviva Aesthetics — for a powerful conversation on the changing face of modern medicine and the evolving M&A landscape. Dr. Apgar shares her expertise on blending functional medicine seamlessly into aesthetics, along with the entrepreneurial lessons that have fueled her success along the way.

    Together, the pair dive into topics ranging from empowering med spa owners to step out of their comfort zones, breaking through industry misconceptions, and exploring the impact of consolidation and private equity in today's current state. Packed with humor, passion, and candid insights, this episode offers listeners practical strategies and fresh perspectives on how to disrupt the status quo to build a thriving aesthetics practice.

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    56 mins
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