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Trials with Maya Z

Trials with Maya Z

By: Maya Zlatanova
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About this listen

90% of clinical trials fail, 85% get delayed. Let’s deep dive into the world of planning and running of clinical trials with some of the most experienced and passionate people from the Industry and find out what makes trials more successful or more challenging. Welcome to Trials with Maya Z podcast! Maya Zlatanova, CEO of TrialHub: https://www.linkedin.com/in/mayazlatanova/© 2026 Maya Zlatanova Biological Sciences Science
Episodes
  • The Value of Early Access Programs With Naomi Litchfield
    Mar 23 2026

    Naomi Litchfield’s passion for Early Access Programs (EAPs) stems from a personal experience - her sister’s life was saved by an early access drug after being diagnosed with four rare cancers. With nearly 20 years of industry experience, Naomi is now the Director Patient Advocacy at Bionical Emas.

    In this episode, Naomi and Maya discuss:
    • What Early Access Programs are and how they work
    • How EAPs provide hope and open doors for patients in need
    • The challenges and considerations involved in setting up an EAP

    Early Access Resources:
    https://bionicalemas.com/resources/johnson-johnson-guide-to-expanded-access/
    https://bionicalemas.com/resources/what-is-a-clinical-trial/
    https://bionicalemas.com/resources/what-is-an-early-access-program/
    https://bionicalemas.com/resources/what-is-real-world-data/

    Follow Maya Zlatanova: https://www.linkedin.com/in/mayazlatanova/
    Follow Naomi Litchfield: https://www.linkedin.com/in/naomi-litchfield-499670122/

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    24 mins
  • The Power of Innovative Trial Designs with Philip Raeth
    Mar 18 2025

    Clinical trials are evolving, but are we innovating fast enough? In this episode Maya sits down with Philip Raeth from Palleos Healthcare to explore how new trial designs can challenge the status quo. From adaptive methodologies to efficiency-driven models, we discuss how rethinking trial structure can help us tackle industry-wide hurdles—not just in patient recruitment and retention, but in trial execution, costs, and outcomes. What does the future of clinical trials look like? Tune in as we brainstorm new possibilities.

    Follow Philip Raeth: https://www.linkedin.com/in/philip-raeth-51911114/
    Follow Maya Zlatanova: https://www.linkedin.com/in/mayazlatanova/

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    32 mins
  • How to get from Sick Care to Health Care and Rethinking Pharma’s Role with Paul Simms
    Jan 31 2025

    Paul Simms is the CEO of Impatient Health and a trailblazing voice in the life sciences industry. Paul is on a mission to push the boundaries of pharma. He works with innovators and early adopters to inject “mutation pressure” into the status quo, ensuring bold ideas and creative solutions make their way into the market. Drawing on his experience as a speaker, event organizer, and consultant, Paul discusses how pharma can evolve to truly align with patients’ needs. Together, with Maya they explore the intersection of innovation, behavioral science, and systemic transformation in healthcare.

    What You’ll Learn:
    - Why Paul believes the pharma industry is still in its infancy and how it can grow.
    - What “mutation pressure” means and how it can drive innovation in pharma.
    - The critical role of patient engagement and behavioral science in improving healthcare outcomes.
    - How Paul’s work with major pharma companies has shaped his views on the future of the industry.
    - Practical lessons from other industries, including fashion and tech, that pharma can adopt.

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    36 mins
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