In this episode of The Purposeful Strategist, Belden Menkus speaks with Jay Shen, Founder and CEO of Transreport, the purpose-driven technology company reshaping accessibility in travel. What began as a single conversation about inequality has grown into the Passenger Assistance app—now used across the UK rail network, recognised as one of the most accessible apps on iOS, and forming the foundation of Transreport’s rapid international expansion.

Jay shares how Transreport’s mission—to remove barriers and make travel work for everyone—drives both the company’s product design and its culture. He reflects on the importance of involving people with lived experience at every stage, why accessibility can’t be an afterthought, and how balancing innovation with thoughtful design creates technology that genuinely improves lives. From navigating the complexities of 24 UK rail systems to adapting the platform for Japan, Jay offers an inside look at building a scalable, global model for inclusive travel.

In their conversation, they explore:
• The origin story behind Transreport and the inequality that sparked its creation.
• How a hybrid B2C/B2B model maximises customer experience and operational value.
• Why lived-experience users play a central role in product development.
• The trade-offs between speed of innovation and accessible design.
• How Transreport adapted its platform for Japan’s transport systems and communities.
• The potential for AI to transform accessibility and rethink how disabled people interact with technology.
• Why mission-aligned investors matter for long-term stability and purpose.
• How prioritising accessibility ultimately creates better experiences for all passengers.

Interested in learning more?

Transreport: https://transreport.co.uk/

Menkus and Associates: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus is the Managing Director of Menkus & Associates, a London-based advisory firm working with CEOs and senior teams to align strategy with purpose. Drawing on decades of experience in strategy consulting, leadership, and organisational transformation, he helps mid-sized firms—particularly law firms and membership bodies—tackle complex decisions and unlock long-term value.

Belden hosts The Purposeful Strategist, a podcast exploring how business leaders bring purpose into strategic action. His work is marked by intellectual clarity, a collaborative approach, and a commitment to practical results. A strategic thinker with wide intellectual range, blending business acumen with curiosity and cultural literacy. He brings a distinct mix of consultant, historian, and explorer of ideas.