Our guest on Episode #70 of the TGG Podcast, in association with Teamworks Intelligence, is Simon Wilson.

Simon is the Chief Executive of Stockport County and one of the most experienced football leaders in the UK.

At Southampton, he was only the second full-time performance analyst in the country, before joining Manchester City in 2006.

His time there coincided with the new ownership of Sheikh Mansour and a period of complete transformation. Simon played a key role in this, first as Head of Analysis, then Strategy and Performance Manager and finally as Director of Football Services for the entire City Football Group.

In this latter role, Simon designed, built and delivered the club's global multi-club operation.

After a short spell as Chief Football Officer at Sunderland, Simon joined Stockport County in 2020 and has masterminded their climb through the divisions. In February 2025, he was promoted from Director of Football to Chief Executive.

In this Episode, Simon told us about his career journey, about his pivotal work at Manchester City and about Stockport's seven-year plan.

SHOW NOTES =>

02:27: Reflections on Stockport's summer transfer window.

03:21: Getting over last season's play-off semi-final defeat.

05:06: The club's seven-year plan.

07:45: What it's like working with Stockport owner Mark Stott.

08:53: How does the new squad compare to last season's?

09:45: The strength of this season's League One.

11:39: Simon discusses his time working at Sunderland.

16:24: How did Simon first get involved in football?

19:51: His first jobs with clubs - first at Preston and then Southampton.

21:19: Being only the second full-time Performance Analyst in the UK.

22:14: Working with Sir Clive Woodward.

23:25: Joining Manchester City.

25:27: Sheikh Mansour taking over at City.

29:08: Simon Pearce and Brian Marwood's involvement at the Etihad.

31:35: Becoming Director of Football Services for the City Football Group.

36:01: The difference between an entertainment club and a talent club in the multi-club model.

36:57: Are smaller clubs in a multi-club model servicing the bigger clubs?

39:44: Players moving between clubs in the group.

40:19: Economies of scale and sharing of data between the group's clubs.

41:47: Why Simon left Manchester City.

43:38: The current state of the game.

45:54: Moving from Sporting Director to CEO - how it's going.

47:13: What does the future hold for Simon?

Our guest on Episode #69 of the TGG Podcast, in association with Teamworks, is Luke Bornn.

Luke has been one of the leading figures in sports analytics for more than a decade. After working as an Assistant Professor at Harvard University, he became Head of Analytics at Roma and then with the Sacramento Kings.

In 2020 he co-founded Zelus Analytics, a sports intelligence platform providing data-driven insights to top teams, including Toulouse & AZ Alkmaar.

In 2024, Zelus was acquired by Teamworks and became Teamworks Intelligence. Luke spoke about what he's been doing since we last spoke on the pod in 2021, about his groundbreaking work with Toulouse and about the future of sports analytics.

We hope you enjoy listening to this episode and if you do, please give us a follow via your preferred podcast provider.

SHOW NOTES =>

02:21: What's been happening since you were last on the pod (in July 2021?)

04:36: What was your day-to-day involvement with Toulouse FC? What was the influence of data? Focusing on what matters.

11:31: Why data can help you to make better decisions. Why it's difficult to make long-term assessments in football.

15:31: Why English football overstates the importance of the Head Coach and why it's difficult to identify the coaches who genuinely make a difference.

18:55: Why Toulouse chose NOT to have a defined style of play. Benefits of 'zagging when others are zigging.'

24:50: Involvement with AZ Alkmaar. Why they are the best-run club in Europe over the course of the last decade. How they 'placed strategic bets' and won. 'Making the main thing the main thing.' How 10 to 15 decisions a season drive 95% of the value.

31:06: Role of Billy Beane, star of Moneyball and investor in Zelus Analytics.

31:52: Sale of Zelus to Teamworks and how they can add value for clubs.

36:25: Why clubs need to decide what they want from analytics. Should ultimately be about making better decisions. Importance of being aligned and why performance and analytics shouldn't be separate departments. 'If you're not improving decisions, you're not doing anything.'

40:04: Teamworks Intelligence and what it can bring to clubs/ federations.

42:30: Future of analytics - and for Luke personally.

Tracking data has transformed the way clubs analyse the game.

This cornucopia of information is shaped and analysed by data scientists to create valuable insights for coaches, managers, Heads of Recruitment, Sporting Directors and more.

But how much do you know about tracking data? Ie what it is, how it's collected, how it's analysed (and by whom), and how different departments and personnel use it?

This episode of the TGG Podcast sets out to answer those questions and more.

Our guests are:

Michael D'Auria: The Executive Vice President of Partnerships, Sports and Technology for Genius Sports, the official tracking data provider for the Premier League. Michael has been at the cutting edge of tracking data provision for more than a decade, having previously been Chief Commercial Officer for Second Spectrum.

Dominic Jordan: Chief Data Officer for Twelve Football and the former Director of Data at Manchester United. Dominic 'builds great teams to help great companies become leaner, greener and better equipped to succeed in a data-rich world.'

SHOW NOTES =>

MICHAEL D’AURIA

02:03: Michael defines tracking data.

06:00: Relaying the data to teams and users after matches.

07:17: How tracking data revolutionised data science.

08:20: The origins of tracking data.

08:50: The first time football started to use it.

09:23: Capturing the data at Premier League & Championship matches.

11:56: Positioning tracking cameras inside a stadium.

12:40: Methods of passing data to coaching staff during a match.

14:05: A club data scientist’s job on a matchday.

14:45: The software used to present the live data.

16:00: What managers and coaches see on their tablets during a game.

18:53: Liverpool’s use of data over the years.

19:48: Tracking data’s ways of assessing a player.

22:34: Hopes for sharing data between worldwide leagues.

24:10: Mesh tracking explained.

30:05: Liverpool’s views on early tracking data.

31:24: The future of data science staff at football clubs.

32:32: Does use of data lead to success?

DOMINIC JORDAN

37:13: The difference between event data and tracking data.

38:58: Rise in the number of data staff at clubs.

42:04: Different kinds of tracking.

44:55: How clubs use tracking data.

49:02: Getting tracking data to clubs during a match.

51:07: Tracking data workflows.

56:49: Managers’ views on the use of data.