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Trailblazer FM: WordPress without the drama

Trailblazer FM: WordPress without the drama

By: Lee Matthew Jackson
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About this listen

For agencies and developers who want fewer WordPress headaches.

Lee Matthew Jackson brings practical advice, real-world problem-solving conversations, and the occasional dad joke… all to help you build smarter, deliver faster, and enjoy the work again.

PS: Troll-free zone. If you want a fight, go to X.

Lee Matthew Jackson Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 403 - Marketing till you drop - Rob Cairns

    403 - Marketing till you drop - Rob Cairns
    Feb 12 2026

    I can't doomscroll for 5 seconds without some "marketing guru" telling me what I should be doing to market my business. It's bloody exhausting! You might remember I burned out trying to do everything back in 2023 and I nearly closed down this very podcast as a result! Rob Cairns is a long time friend of mine, who's championed both my mental health and the work I do with the podcast. I asked him to come on to sanity check the advice we receive as small business owners, and to help us market without the burnout.

    Full show notes: https://trailblazer.fm/marketing-till-you-drop/
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    31 mins
  • 402 - More than just a "WordPress" - Great Opomu

    402 - More than just a "WordPress" - Great Opomu
    Feb 9 2026

    Posts, pages, categories, media, WordPress has you covered. But when it comes to complex builds where do you turn? Great Opomu suggests... WordPress!? Whaaat!? Well I happen to agree if I am honest, I was saying this in 2016! WordPress and the ecosystem has done a LOT of growing up since then. The code base has matured, there are epic tools out there for rapid application development and the community is huge.

    Great has authored the WPforOPs Manifesto where he encourages folks to consider WordPress as a powerful business operations platform capable of doing the work of multiple SaaS tools all in one place, where you own the data and can customise till your hearts content... within reason right!?

    Full show notes: https://trailblazer.fm/more-than-just-a-wordpress/
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    27 mins
  • 401 - What you do isn’t the niche - Alex Curtis

    401 - What you do isn’t the niche - Alex Curtis
    Jan 15 2026

    When asked what you do, what do you say? "I build websites" or "I am a web developer". Heck even "I build websites in the XYZ industry". Sounds nice and nichey right!? Well maybe not. Alex Curtis joins us today and shares his own experience of niching down.

    He shares what he does, who he does it for and the all important ingredient that defines your business, the end result.

    Spoiler alert: The niche is the who you help and the result they pay for. And he points out that what you do to GET those results is not necessarily as important to clients, nor to hang your entire marketing around.

    In episode 400, Adam and I talked about becoming a generalist in a changing world, and perhaps a niche is not so important. Yet in this episode, even with AI, automation, machine learning and Donald Trump, Alex shares how you can be a "generalist" within a niche.

    Full show notes: https://trailblazer.fm/what-you-do-isnt-the-niche/
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    38 mins
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