About Derek Archer: Derek Archer is the Founder and CEO of Hit Your Mark Media, a results-driven digital marketing agency that helps businesses grow in an increasingly complex online landscape. Since launching the agency in 2016, Derek has led thousands of campaigns and developed growth strategies for hundreds of SMBs and eCommerce brands. By combining data, creativity, and a deep understanding of digital platforms, he enables smaller businesses to achieve outcomes once reserved for much larger brands. Driven by a people-first philosophy, Derek focuses on building meaningful connections between brands and their audiences while delivering measurable results.

In this episode, Ted and Derek Archer discuss:

• How Derek’s early failures in cleaning and auction businesses shaped his approach to marketing
• Why do many small businesses burn cash on “traditional” tactics and ignore digital leverage
• The evolution from solo consultant to 30-person digital agency serving hundreds of clients
• How AI and AI Overviews are changing SEO, visibility, and the marketing funnel
• The role of faith, family, and disciplined processes in building a sustainable business and life

Key Takeaways:

• Deeply discounted offers can create long-term margin problems without systems for reviews, upsells, and recurring follow-up.
• Moving from consulting to a done-for-you model unlocked growth by meeting business owners where they are—focused on execution, not education.
• A strong digital foundation, amplified by paid ads, helps local service businesses stand out beyond traditional networking channels.
• AI and Google’s AI Overviews are lowering total clicks while improving lead quality by pushing prospects deeper into the funnel.
• Sustainable growth comes from building systems and teams that support the business without placing all responsibility on the founder.

"If you're going to be in business, you have to be growing. But don't put the burden of growth on yourself and your own back — build processes." — Derek Archer

Connect with Derek Archer:

Website: https://hityourmark.io/

LinkedIn: https://www.linkedin.com/in/derek-archer/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

About Natalie Henley: Natalie Henley is the CEO and owner of Volume Nine, one of Denver’s leading digital marketing agencies. A sought-after speaker and respected digital marketing expert, Natalie brings nearly two decades of experience helping brands grow their online presence and drive real, measurable results. She’s known for her friendly, down-to-earth style and her passion for helping businesses cut through the noise to authentically connect with their ideal audiences. Under Natalie’s leadership, Volume Nine has earned a reputation for excellence and innovation. The agency was recently named MarTech Outlook’s 2025 Digital Marketing Agency of the Year (link) and proudly maintains a perfect 5.0-star rating on Clutch.

In this episode, Ted and Natalie Henley discuss:

• Natalie’s path from a political science background to leading a nationally recognized digital agency
• How data became the foundation of Volume Nine’s services and positioning
• The transition from white-label work to building a standalone brand and culture
• What does “search everywhere optimization” mean in today’s fragmented attention landscape
• Tactical plays that are working now, including video, UGC, and AI search optimization

Key Takeaways:

• Natalie’s early market research experience shaped a data-first mindset that still guides how Volume Nine approaches strategy and execution.
• Building Volume Nine as a visible, standalone brand unlocked credibility, referrals, and long-term growth that white-label work could not provide.
• Shifting from process-only scalability to a people- and strategy-first culture has driven stronger retention and long-term client relationships.
• Today’s buyers are influenced across search, social, forums, and AI tools, making “search everywhere optimization” a necessity, not a nice-to-have.
• Real-style video, user-generated content, and AI-focused technical optimization are delivering meaningful organic gains across channels.

"Anybody could shove tactics at you, and you can always find a tactic, better, faster, cheaper. But like, if you throw 1000 tactics and you don't get anywhere, it doesn't, it doesn't really help you. There's a really great quote, actually, tactics without strategy is the noise before defeat." — Natalie Henley

Connect with Natalie Henley:

Website: www.v9digital.com

LinkedIn: https://www.linkedin.com/company/621107/

Instagram: https://www.instagram.com/volume_nine/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

About Eli Natoli: Eli Natoli is an international speaker, author, and marketing strategist who has helped thousands of entrepreneurs transform visibility into trust and consistent revenue. She is the creator of the Service First Framework™ and Marketing Your Truth™, two proven methodologies designed to help business owners attract aligned clients through clarity, authentic connection, and trust-based positioning rather than short-term, tactic-driven marketing.

In this episode, Ted and Eli Natoli discuss:

• Core attributes of high-performing marketing: personal resonance and service-first intent
• Why generic, tactic-first marketing is failing and how truth-based positioning cuts through market noise
• A three-part research framework: defining “why you,” understanding the audience, and identifying competitive gaps
• Building a content-driven authority flywheel that moves prospects from awareness to trust
• Real-world positioning shifts, including how clarity transformed a burned-out therapist’s marketing and momentum

Key Takeaways:

• Bringing a personal, belief-driven perspective into your marketing consistently outperforms generic, tactics-first campaigns.
• The most effective content is created from a service-first mindset—sharing what your audience truly needs to hear, without attaching it to a specific outcome.
• Eli’s three-part research process (why you, why them, why now) gives entrepreneurs clarity on their unique value, voice, and market position.
• A sustainable client acquisition engine looks like a client flywheel, where strategic content builds authority, connection, and trust step by step.
• Clear messaging and positioning can reignite a burned-out business owner, turning confusion and weak results into renewed confidence and traction, even in crowded fields like therapy or legal.

"There was no outcome attached to them at all. The intention was we have something that our prospects, our clients, need to know. We have to share this as if it was our obligation." — Eli Natoli

Connect with Eli Natoli:

Website: https://elinatoli.com

LinkedIn: https://www.linkedin.com/in/elinatoli/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.