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Trademark vs. Copyright: Choosing the Right Protection for Your Business

Trademark vs. Copyright: Choosing the Right Protection for Your Business

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When it comes to protecting your brand, one size does not fit all. In this episode, we break down the key differences between trademark and copyright protections in Canada—what each covers, when you need one or both, and what steps you should take to safeguard your business assets. From logo rights and slogans to original content and creative works, we’ll help you decide how to build an IP strategy that fits your business. Drawing on insights from Ontario Business Central’s guide, you’ll walk away with clear next steps for protecting your brand and creativity.

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