Toyota Group Previews Future Products and Brand Direction at 2025 Japan Mobility Show
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Toyota Group Previews Future Products and Brand Direction at 2025 Japan Mobility Show
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About this listen
Toyota Group Previews Future Products and Brand Direction at 2025 Japan Mobility Show
- Date/Source: October 29, 2025 — Toyota Pressroom
- Overview: Toyota Group showcased upcoming concepts, models, and brand direction across Toyota, Lexus, and Daihatsu at the Japan Mobility Show.
Highlights
- Lexus: Introduced the “Discover” ecosystem and messaging, signaling a connected, experience‑focused brand direction.
- Century: Expansion of the Century nameplate into a standalone brand, elevating its flagship luxury positioning.
- Mobility portfolio: A range of new vehicle and mobility concepts from Toyota and Daihatsu that emphasize “mobility for all,” aligning products to customer lifestyles and aspirations.
Note
- For deeper product details and the full slate of concepts, Toyota points readers to the Toyota and Lexus Global Newsrooms.
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